Kelly Crandell

Over $5 million in home renovation sales since 2017 using design as a sales method.

ACTIVITIES:

• Speak to clients in pre-qualifying calls to determine viability
• Meet clients on site to understand their wishes with their project
• Pre-condition clients for higher pricing than they are expecting
• Create stunning designs and renders to generate desire for the project
• Create pricing for the project based on what is most important to the client
• Manage contracts and change orders for the project
• Schedule and manage work crews to do the installations
• Communicate with clients throughout construction about what is being done and when, summaries of materials and delivery dates, possible delays, permits, additions and changes, weather, progress payments, etc.
• Address client concerns and manage difficult clients
• Solicit 5-star reviews

Owner of a freelance photorealistic 3D rendering studio serving architects, interior and landscape designers, developers, and real estate agents. Low-level of workflow to support my other design endeavors.

Rookie of the Year for the top landscape construction company in the San Francisco Bay Area.

Learned landscape design and sales, project management, and managing difficult clients.

Created and managed the production of executive training materials for Microsoft, Intel, HP, and other fortune 500 tech companies on a limited contract.

Managed content, branding, and all visuals for this ergonomic furniture company. Activities included 3D rendering of products individually and in scenes for marketing, creating advertisements and managing all advertising budgets and activities, managing social media, managing adding products to Wayfair and Amazon, and creating new product lines and catalogues.