Kelly Gibson
Lincoln Heritage Life Insurance Company
Kansas City
39
years of professional experience
Results-oriented Sales and Operations Leader with 30 years of experience in insurance sales, business development, and client acquisition. Proven expertise in driving revenue through effective lead generation, customer relationship management, and team leadership. Demonstrated success in training staff, managing operations, and enhancing client retention. Entrepreneurial founder of Premier Web Architects and Gibson Benefit Plans, specializing in digital services and insurance solutions for small to mid-size businesses.
Work History
Founder
1 Year 9 Months- Kelly Gibson founded Premier Web Architects in 2025 as a marketing agency serving small and mid-size businesses with custom web design, SEO and digital marketing, UX/UI design, and brand identity services.
- Designed service offerings to enhance clients' online presence and foster customer connections for business growth.
- Aligned services with search visibility, website performance, user experience, and brand recognition to maximize client impact.
- Https://premierwebarchitects.com/
Founder
5 Years 9 Months- Started Gibson Benefit Plans in 2021 as a family-owned insurance agency serving Kansas City-area clients and helping them identify coverage suited to their needs and budgets.
- Created and expanded insurance offerings, including final expense, mortgage protection, term and whole life insurance, annuities, and accident coverage, to meet diverse client needs.
- Established client approach centered on personalized consultations and clear explanations of coverage options, enhancing client understanding and satisfaction.
- Cultivated long-term relationships with families, seniors, retirees, and homeowners, fostering trust and loyalty within the community.
Independent Insurance Sales Manager
8 Years 7 Months- Sold diverse insurance policies to individuals, aligning solutions with client needs.
- Interviewed prospective clients to gather information about financial resources and needs, the physical condition of the person to be insured, and existing coverage.
- Reviewed existing coverage with prospective clients to identify gaps and enhance sales discussions.
- Visited policyholders to deliver insurance documents and explain coverage details. to deliver policies and explain policy details.
Insurance Sales Agent
13 Years 1 Month- Keep employer names, job titles, dates, locations, and bullet formatting consistent throughout.
- Scheduled appointments and identified client needs to guide appropriate product conversations.
- Marketed tailored products aligned with client needs, fostering stronger client relationships.
- Generated and followed up on leads, enhancing appointment setting and driving sales activity.
- Closed sales transactions with clients to meet business targets. with current and prospective customers.
- Met new business production goals and objectives.
- Networked and built business referral relationships as part of ongoing sales development.
- Delivered prompt and accurate customer support, ensuring high satisfaction and retention.
- Entered quotes and policy renewals for customers.
Insurance Sales Manager
2 Years 10 Months- Sold Cancer, Heart, and Stroke Insurance to prospective customers through targeted direct sales efforts, enhancing customer awareness of critical health coverage.
- Conducted insurance sales via telephone and face-to-face channels, effectively presenting Cancer, Heart, and Stroke Insurance products to meet diverse client needs.
- Prospected new customers through cold calling and door-to-door outreach, expanding client base and increasing market presence.
Founder
24 Years- Founded and led company from 1988 to 2012, overseeing all aspects of operations and growth.
- Directed web strategy, aligning client requirements with scalable site architecture and digital goals.
- Oversaw discovery sessions, translating business needs into clear project scopes and implementation plans.
- Led cross-functional teams through design, development, testing, and launch workflows.
Service Manager
3 Years 2 Months- Oversaw shop operations, selling parts and dispatching service calls to ensure customer satisfaction.
- Managed shop operations while selling parts and dispatching service calls.
- Coordinated deliveries and pickups to maintain efficient shop operations.
- Handled invoices and warranties in conjunction with parts sales and service tasks, ensuring accurate record-keeping.
Director of Operations
4 Years 1 Month- Led 140 employees and franchise owners, enhancing operational effectiveness through targeted leadership.
- Coordinated with marketing and project management to improve account retention and innovate new products and services.
- Facilitated sales activities by conducting training and performing inspections to ensure quality and compliance.
Operations Director
5 Years 6 Months- Directed operations for 283 employees and franchise owners, ensuring clarity in roles and responsibilities.
- Coordinated with marketing and project management to enhance account retention through effective cross-department collaboration.
- Developed new ideas, initiatives, products, and services through strategic collaboration across departments.
Education
- General Studies
Skills
Business Development & Sales Leadership
Sales leadership
Business development
Referral development
Consultative sales
Growth collaboration
Product Conversations: Cancer
Heart
and Stroke Insurance
coverage discussions
needs-based recommendations
and policy details.
People leadership
Operations management
Growth & Collaboration: Service positioning
customer connection
business growth
and cross-functional collaboration with marketing and project management.
Customer relationships
Team development
Team management
Insurance products
Product discussions
Warehouse operations
Operational efficiency
Performance service
Strategic thinking
Client retention
Notary services
Notarial acts
Organizational strategy
Team management
Account retention
Notarial acts
Timeline
Founder
Premier Web Architects
01.2025 - CurrentRead More
Founder
Gibson Benefit Plans
01.2021 - CurrentRead More
Independent Insurance Sales Manager
Mutual of Omaha
03.2018 - CurrentRead More
Insurance Sales Agent
Lincoln Heritage Life Insurance Company
09.2013 - CurrentRead More
Insurance Sales Manager
Platinum Supplemental Insurance
10.2010 - 08.2013Read More
Service Manager
EnerSys
06.2007 - 08.2010Read More
Director of Operations
Bonus Building Care
10.2003 - 11.2007Read More
Operations Director
Jani-King
03.1998 - 09.2003Read More
Founder
The Cleaning Company
01.1988 - 01.2012Read More
Heart of America Bible College
Read More
Central High School
from General Studies
Read More