KELLY HANNON
Los Angeles
Summary
Dynamic social-first content creator with over a decade of experience crafting engaging and culturally relevant storytelling for entertainment, media, and consumer brands. Expertise in navigating platform trends, formats, and audience behaviors across channels. Recognized for sharp editorial instincts and witty copy that fosters community engagement and brand loyalty through collaborative execution. Committed to driving impactful narratives that resonate with diverse audiences and elevating brand presence in a competitive landscape.
Overview
16
16
years of professional experience
Work History
Owner / Social & Brand Lead
Hannon Homestead Group, Inc.
Ellicottville, NY
09.2023 - Current
- Executed strategic initiatives to cultivate a strong social-first brand presence for an Airbnb business, achieving consistent weekly reach exceeding 50,000.
- Produced tailored hospitality content for various platforms, focusing on engagement optimization and adherence to algorithmic standards.
- Analyzed performance metrics to refine content strategy and maximize reach.
- Developed and nurtured an engaged online community by prioritizing responsive communication, uniformity in brand voice, and strategic partnerships.
Senior Social Media Manager & Content Editor
Chautauqua Institution
Chautauqua, NY
07.2022 - 05.2023
- Served as the primary writer and editor of all social content and assets.
- Published 35+ posts weekly for several in-house brands across multiple channels, including weekend and high-profile event coverage.
- Engaged with creative, video, sales, marketing, and publicity teams to synchronize content development with overarching brand strategy.
- Developed organizational social media guidelines and best practices.
Staff Writer
Disney Television Animation
Glendale, CA
08.2015 - 03.2020
- Produced innovative digital-first content and scripts for streaming, YouTube, and social platforms, achieving 70+ million collective views.
- Coordinated efforts with executives, producers and social teams to improve content alignment with platform performance metrics.
- Assisted with ideation, scripting, and timecode selection for long and short-form assets.
- Ensured consistent tone across The Walt Disney Company's core business segments.
Branded Content Writer
BuzzFeed
Los Angeles, CA
08.2014 - 05.2015
- Developed exciting and sharable branded videos for major corporations (Google, Nestle, Warner Brothers, etc.) while increasing site traffic for BuzzFeed with targeted strategies.
- Collaborated with editors and designers to create visually appealing listicles and multimedia content.
- Facilitated alignment between sales and marketing teams to enhance social-first campaign execution.
- Managed comprehensive project lifecycles for 4-8 social branding campaigns concurrently, with budgets up to $1 million.
Head Digital Writer – “The Office”
NBCUniversal
Los Angeles, CA
01.2010 - 09.2012
- Led digital storytelling and social engagement for a flagship entertainment series.
- Produced viral content that sustained fan engagement across platforms.
- Developed compelling scripts for multiple web series, enhancing audience engagement and narrative depth.
- Collaborated with producers to brainstorm and refine content ideas, ensuring alignment with network and studio standards.
- Researched industry trends and audience preferences to inform writing strategies and content direction.
Education
B.S. - Television, Radio & Film
S.I. Newhouse School of Public Communications, Syracuse University
Skills
- Digital storytelling
- Campaign Coordination
- Community Management
- Social Copywriting
- Live Event Coverage
- Scriptwriting
- Multi-Channel Marketing
- Branded Content
- Entertainment Marketing
- Publishing Tools
- Cross-Functional Collaboration
- On-Set Production
Timeline
Owner / Social & Brand Lead
Hannon Homestead Group, Inc.
09.2023 - Current
Senior Social Media Manager & Content Editor
Chautauqua Institution
07.2022 - 05.2023
Staff Writer
Disney Television Animation
08.2015 - 03.2020
Branded Content Writer
BuzzFeed
08.2014 - 05.2015
Head Digital Writer – “The Office”
NBCUniversal
01.2010 - 09.2012
B.S. - Television, Radio & Film
S.I. Newhouse School of Public Communications, Syracuse University