Theme Parks, College Football, Bourbon and The Beatles
Kelly Jewell
Orlando,FL
Summary
Collaborative, passionate and team-focused digital media expert who thrives on helping companies achieve their brand and performance goals. With over 19 years of media and management experience, I am well prepared to navigate the rapidly changing landscape to build, execute and optimize strong digital media campaigns with creative drive.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Programmatic Senior Lead
PMG
10.2020 - Current
- Manage client media planning needs (Programmatic, Display, Brand, Mobile, Video, CTV) to ensure recommendations delivered are strategic and align to client business priorities
- Oversee annual, quarterly and day to day budget forecasting needs and pacing
- Build and execute multiple client marketing plans involving flawless execution, ongoing recommendations, and prioritization of project load to ensure campaigns continue to drive toward client's key performance indicators
- Hands-on experience in numerous Programmatic DSPs and digital platforms (DV360, GoogleAds, Yahoo, Amazon, LinkedIn)
- Develop thought leadership and POVs to help keep the team informed of best-fit client opportunities to guide ongoing strategy
- Experienced in various data platforms/tools for daily data analysis, reporting and actions
- Highly involved in verbal client communications with leadership of larger, high impact strategic projects with an ability to navigate complex client business needs
- Develop and maintain relationships across more senior client contacts, working closely to identify growth opportunities that align to their needs and to guide annual strategy & roadmaps
Manager, Digital Media Activation
Universal Orlando Resort
05.2015 - 10.2020
- Develop, negotiate and execute digital media plans for multiple large budget campaigns
- Experience with Performance, Acquisition and Branding campaigns
- Manage a team of planner/buyers
- Hands-on programmatic display, video, native, high-impact, CTV, online audio and mobile experience across several self-service DSPs
- Daily optimizations, reporting analysis and troubleshooting to ensure all campaigns are running correctly and ef9ciently
- Manage and cultivate relationships with internal clients, creative, brand leads and potential partners
- Strong focus on brand safety, viewability, IVT, attribution and audience targeting
- Stay on the cutting edge of industry best practices, trends and new technologies using several media planning tools
Representative, Digital Media
Universal Orlando Resort
12.2010 - 05.2015
- Develop and execute digital media plans for multiple full-funnel campaigns
- Experience in leveraging programmatic display, video, native, high-impact and mobile across various vendors including Verizon DSP and DV360HOBBIES
- Daily optimizations, reporting analysis and troubleshooting to ensure all campaigns are running correctly and ef9ciently
- Manage and cultivate relationships with internal clients and potential partners
- Stay on the cutting edge of industry best practices, trends and new technologies
Client Services Coordinator
WESH-TV
03.2008 - 12.2010
- Work directly with sales team and management to maintain accounts, manage contracts and build client base
- Create regular reports for revenue and inventory tracking
- Partner with research to provide sales team with up-to-date market research
- Develop creative presentations and proposals to build local and national sales revenue
Account Coordinator
Cox Media
04.2006 - 02.2008
- Work directly with Local Sales Team to build client base, handle account maintenance and process contracted sales
- Build proposals, conduct client research and strengthen client relationships
- Cesponsible for problem-solving billing and scheduling issues
- Work closely with marketing, promotions and production team to complete sales and increase overall revenue growth
Education
B.A. - Business Administration
University of Florida
05.2003
Skills
- Digital Media Planning & Buying
- Programmatic Media Activation
- DSPs - Yahoo, Amazon, DV360
- YouTube, GoogleAds, LinkedIn
- Brand and Custom Content
- Budget management
- Teamwork and collaboration
- Decision-making
Certification
- GoogleAds Certification, Google - 2020
- Meta Blueprint, Meta - 2020
- OneView Certification, Roku - 2021
- Yahoo DSP Certification, Yahoo - 2022
- Yahoo Advanced TV Certification, Yahoo - 2022
Interests
Timeline
Programmatic Senior Lead
PMG
10.2020 - Current
Manager, Digital Media Activation
Universal Orlando Resort
05.2015 - 10.2020
Representative, Digital Media
Universal Orlando Resort
12.2010 - 05.2015
Client Services Coordinator
WESH-TV
03.2008 - 12.2010
Account Coordinator
Cox Media
04.2006 - 02.2008
B.A. - Business Administration
University of Florida
Similar Profiles
Perla AguilarPerla Aguilar
Nurse Practitioner at PMGNurse Practitioner at PMG
Jose JuarezJose Juarez
Chiller Mechanic at PMGChiller Mechanic at PMG
Eric MahnkeEric Mahnke
Senior Ad Operations Associate at PMGSenior Ad Operations Associate at PMG