Kelly Kircher
Chicago,IL
Summary
Energetic and innovative Social Media Manager with deep experience leading high‑visibility brand campaigns, including multiple Super Bowl commercial activations for Coors Light and Miller Lite. Known for driving bold creative ideas, building cohesive brand identities, and delivering high‑impact social strategies across major platforms. Thrives in fast‑paced, collaborative environments and consistently elevates brand presence through culturally relevant, insight‑driven content.
Overview
6
6
years of professional experience
Work History
Senior Community Manager
Inside Ideas LLC
Chicago, IL
03.2023 - Current
- Lead social strategy and execution for flagship MolsonCoors brands including Coors Light, Coors Banquet, Leinenkugel’s, Keystone Light, Barmen 1873, and Blue Run Bourbon.
- Managed social activations for major brand acts such as Coors Light Chill Polish, Patrick Mahomes’ “Coors Light Bear”, and Coors Banquet Beer Wash Jeans.
- Oversaw all social content for Super Bowl campaigns including the Coors Light & Miller Lite “High Stakes Beer” ad (2023) and the Coors Light Chill Train (2024).
- Briefed creative teams and ensured all copy, visuals, and campaign assets aligned with brand identity and strategic objectives.
- Developed annual social strategies for multiple brands and presented recommendations directly to clients.
Community Manager
Inside Ideas LLC
Chicago, IL
03.2021 - 03.2023
- Created and maintained content calendars for Coors Light, Coors Banquet, Coors Pure, and Keystone Light.
- Produced and scheduled platform‑specific content aligned with each brand’s voice and visual identity.
- Communicated social strategy to clients and translated direction into actionable content plans.
- Managed daily community engagement across all platforms, ensuring timely, on‑brand interactions.
National Social Media Manager
The Black Sheep
Chicago, IL
01.2020 - 02.2021
- Oversaw national content strategy and growth for The Black Sheep’s Twitter and Instagram accounts.
- Managed ~150 contributors across 32 satellite teams, ensuring consistent quality and performance.
- Built and distributed content calendars while monitoring trends to optimize engagement and reach.
Education
Bachelor of Science - Psychology
Coastal Carolina University
Conway, SC12-2019
Skills
- Community management
- Verbal and written communication
- Social media management
- Teamwork and collaboration
- Content creation
- Content scheduling
- Excellent multitasking
- Social media strategy
- Audience engagement
- Social media copywriting
Timeline
Senior Community Manager
Inside Ideas LLC
03.2023 - Current
Community Manager
Inside Ideas LLC
03.2021 - 03.2023
National Social Media Manager
The Black Sheep
01.2020 - 02.2021
Bachelor of Science - Psychology
Coastal Carolina University