Kelly Lasch

• Spearheaded initiatives to boost post visit survey participation, ensuring weekly targets were consistently met.
• Led the team in exceeding daily and monthly sales goals, Multi-World percentages, and Beauty Insider enrollment objectives.
• Provided guidance on executing visual merchandising standards and promotional displays efficiently and effectively.
• Motivated team members to enhance customer engagement and conversion rates, celebrating accomplishments and delivering targeted coaching to develop skills.
• Onboarded and trained new associates, fostering a customer first mindset and comprehensive product knowledge.
• Managed staffing and floor schedules to align with sales plans and operational goals.

• Selected by Blumhouse as a guest judge for their 2021 makeup contest on social media, evaluating special effects makeup looks for creativity, technical skill, and visual impact.
• Specialize in SFX, costuming, and beauty makeup, showcasing detailed transformations and storytelling through social media content.
• Built an engaged audience of 268K TikTok followers and 9K Instagram followers by producing unique, high quality makeup and costume content.
• Collaborate with brands to highlight beauty products, demonstrating creative applications that drive audience engagement.
• Manage all aspects of content creation, editing, and community interaction to grow social media presence and foster a loyal following.

• Collaborated with directors, producers, and costume designers to create makeup designs that enhanced storytelling, including special effects for wounds, aging, fantasy, and supernatural characters.
• Applied prosthetics, appliances, and specialized makeup to actors, ensuring accuracy, durability, and comfort during long shoots or performances.
• Customized effects for individual actors, maintaining continuity and visual consistency across multiple scenes.
• Solved on set challenges with creative, resourceful solutions to meet time and budget constraints.
• Coordinated with costume, hair, and special effects teams to achieve cohesive visual storytelling.
• Maintained strict health and safety standards, including sanitation, allergy testing, and industry-compliant application practices.

• Opened and closed the store following company procedures.
• Scheduled appointments, handled calls, and helped coordinate in store events to drive sales and build loyal clientele.
• Performed professional makeup applications while maintaining strict sanitation and hygiene standards.
• Exceeded sales goals through personalized customer engagement and product recommendations.

• Oversaw daily store operations, ensuring smooth workflow during assigned shifts.

• Managed a team of 10+ staff, providing training, task delegation, and conflict resolution to maintain a positive work environment.

• Maintained high standards of customer service and product quality, resulting in consistently positive reviews and satisfaction scores.

• Implemented efficient inventory and order management to meet customer demand.

• Collaborated with management to develop policies and procedures that enhanced efficiency and employee morale.

• Handled cash operations, including setup, maintenance, and reconciliation of registers.

• Provided personalized beauty consultations to enhance customer satisfaction and loyalty.
• Demonstrated product knowledge and application techniques for skincare and makeup products.
• Assisted in maintaining visual merchandising standards to promote brand image and drive sales.
• Engaged with customers to understand their needs, recommending appropriate products for individual preferences.