Kelly Lynch
Glenshaw,PA
Summary
Dynamic communications professional with extensive experience in crafting and executing clear, compelling messaging in corporate and educational settings. Passion for organizing and translating complex information into engaging content that aligns with business objectives for a diverse range of end users. Strong foucs on team collaboration, attention to detail and decison-making.
Overview
14
14
years of professional experience
Work History
VICE PRESIDENT, COMMUNICATIONS LEAD
PNC BANK
Pittsburgh, PA
02.2024 - Current
- Develop and implement comprehensive communication strategies to enhance brand visibility and increase client engagement for multiple lines of business within PNC’s Asset Management Group.
- Partner with senior leaders and subject matter experts to plan, draft and refine messaging aligned with business objectives, brand voice and enterprise goals.
- Produce high-impact content including thought leadership, client presentations, newsletters and social media posts, translating complex market and financial topics into accessible insights for diverse audiences.
- Apply rigorous AP Style standards to all written communications, ensuring clarity, accuracy, and editorial consistency under fast-moving timelines.
- Collaborate closely with cross-functional partners to deliver polished, high-quality content that meets regulatory and brand requirements.
- Manage fast-paced content cycles, ensuring accuracy, timeliness, and consistency across channels.
COMMUNICATIONS ADVISOR
PNC BANK
Pittsburgh, PA
05.2022 - 02.2024
- Developed and implemented communication strategies to enhance brand presence and client engagement.
- Wrote, edited and proofread a wide range of investment content with a strong emphasis on AP Style and editorial quality.
- Partnered with cross-functional teams to ensure messaging clarity, alignment, and consistency across stakeholders.
- Analyzed audience feedback to refine messaging strategies, improving overall communication effectiveness across departments.
DIGITAL PRODUCT MANAGER SR
PNC BANK
Pittsburgh, PA
11.2020 - 05.2022
- Supported and executed digital strategy across business segments to optimize digital experience for over 10 million Online Banking customers.
- Led cross-functional teams to define product vision and roadmap.
- Developed and prioritized product backlog in alignment with business objectives.
LEARNING EXPERIENCE CURATOR
PNC BANK
08.2018 - 11.2020
- Developed and executed content strategy for internal learning platform.
- Led the User Experience workstream in the successful enterprise-wide implementation of a new Learning Experience Platform (LXP) while carrying out daily job responsibilities.
- Identified and curated high-quality engaging and relevant content to meet the diverse needs of learners and internal partners in different areas of the business.
LEARNING EXPERIENCE ARCHITECT
PNC BANK
Pittsburgh, PA
04.2017 - 08.2018
- Applied instructional design strategies and adult learning principles to design and develop system and application training for adult learners using the Assima Training Suite Tool, Captivate and other design tools and programs.
- Consulted with various business partners utilizing proficiency in Training Evaluation and Training Needs Analysis to recommend appropriate learning solutions and measurement techniques.
- Created team documentation and new efficient processes and procedures.
TEACHER, EIGHTH GRADE SOCIAL STUDIES
NORWIN SCHOOL DISTRICT
North Huntingdon, PA
08.2012 - 04.2017
- Managed multiple daily tasks including preparing lessons, providing individualized feedback to 140+ students, maintaining accurate student records, meeting deadlines, and ensuring timely communication and scheduling of meetings with students, colleagues, parents and administrators.
- Designed, developed and implemented a comprehensive and rigorous Social Studies curriculum in which key concepts were identified and prioritized into 10+ innovative units aligned to Common Core State Standards.
- Produced high-quality engaging content to meet the needs of all learners while maximizing learning outcomes.
- Created Summative and Formative Assessments using Webb’s Depth of Knowledge (DOK), the Learning Target framework and knowledge of the Common Core Standards to gather evidence of learning and improve student achievement.
Education
Master of Arts in Teaching - Secondary Social Studies
University of Pittsburgh
Pittsburgh, PA06-2012
Bachelor of Arts - History
University of Pittsburgh
Pittsburgh, PA05-2011
Skills
- Content development
- Verbal and written communication
- Editing and proofreading
- Strategic planning and implementation
- Attention to detail
- Organizational skills
- Team collaboration
- Critical thinking
Timeline
VICE PRESIDENT, COMMUNICATIONS LEAD
PNC BANK
02.2024 - Current
COMMUNICATIONS ADVISOR
PNC BANK
05.2022 - 02.2024
DIGITAL PRODUCT MANAGER SR
PNC BANK
11.2020 - 05.2022
LEARNING EXPERIENCE CURATOR
PNC BANK
08.2018 - 11.2020
LEARNING EXPERIENCE ARCHITECT
PNC BANK
04.2017 - 08.2018
TEACHER, EIGHTH GRADE SOCIAL STUDIES
NORWIN SCHOOL DISTRICT
08.2012 - 04.2017
Bachelor of Arts - History
University of Pittsburgh
Master of Arts in Teaching - Secondary Social Studies
University of Pittsburgh