ALYSSA WILLIAMS

• Established Aspen Buying Group brand and go-to-market strategy, positioning company for market entry and growth.
• Led the development and launch of the company's Shopify B2B marketplace and website.
• Managed Shopify marketplace with 26+ manufacturing partners, enhancing product accessibility for B2B customers.
• Led marketing campaigns across email, social media, website, and partner communications.
• Oversaw website content, customer experience, and digital merchandising.
• Partnered with executive leadership on brand strategy, presentations, and company messaging.
• Created sales materials and marketing resources that directly supported business growth initiatives.
• Established marketing processes and brand standards across the organization.

• Promoted through four progressive marketing roles over six years, expanding responsibilities across brand strategy, client management, executive support, and company-wide marketing initiatives.
• Led cross-functional marketing initiatives, enhancing brand visibility and alignment across multiple business units.
• Managed a portfolio of 30+ LinkUs Live advertising accounts, serving as the primary client contact from onboarding through campaign execution.
• Led website management, email marketing, social media, and digital content.
• Developed targeted marketing materials and sales collateral, effectively supporting sales efforts and client engagement.
• Planned and promoted company events and trade shows, driving customer engagement and brand awareness.
• Worked directly with executive leadership on marketing strategy and special projects.
• Collaborated with sales, operations, and external partners to support company initiatives.

Study Abroad (International Business) - Sydney, Australia, 2019