TODD M. WOODWARD
Milwaukee,Wisconsin
Summary
Enterprise marketing and communications leader with global brand strategy, corporate communications, reputation management, and executive advisory experience across Fortune 500 organizations, higher education, and growth-stage companies. Builds aligned teams, guides senior leaders through change and crisis, and strengthens visibility, stakeholder trust, and organizational reputation.
Overview
22
22
years of professional experience
Work History
Senior Vice President, Accounts & Strategic Communications
KANE Communications
01.2026 - Current
- Counseled executive leadership teams on reputation management, public affairs, stakeholder engagement, and strategic communications, strengthening organizational credibility.
- Directed integrated marketing and communications programs that aligned organizational reputation with business objectives, supporting brand integrity.
- Led strategic client relationships and integrated communications initiatives, enhancing consultancy's market presence.
- Developed strategies to increase account growth through targeted client engagement., executive client relationships, and cross-functional strategic planning.
- Support organizations navigating complex public, political, regulatory, and community issues.
Vice President, Global Communications
MillerKnoll (formerly Herman Miller)
01.2019 - 01.2021
- Led global communications strategy for a portfolio of leading international brands during the transformative merger that formed MillerKnoll.
- Established and directed organization's first integrated global communications function to enhance brand coherence and messaging.
- Directed executive, employee, corporate, innovation, sustainability, and reputation communications worldwide.
- Secured billions of earned media impressions via strategic coordination of executive visibility and thought leadership initiatives.
- Steered global employee communications during COVID-19 pandemic and major organizational transformation to maintain engagement and clarity.
- Supported strategic communications for a landmark industry merger.
Vice President, Corporate & Marketing Communications
Amway
01.2010 - 01.2018
- Provided executive leadership for global corporate communications, reputation management, brand positioning, marketing communications, social impact, and executive communications.
- Directed executive visibility programs and crafted organizational storytelling to elevate brand narrative.
- Established global reputation-management strategies and issues-response frameworks, strengthening organizational resilience.
- Developed integrated communications frameworks supporting business growth and market expansion.
- Led global brand and reputation initiatives, enhancing international market presence.
- Partnered with marketing and business leaders to strengthen customer and distributor engagement.
Executive Vice President
Weber Shandwick
11.2010 - 05.2018
- Led integrated communications for major brands, enhancing visibility and engagement for clients like Harley-Davidson, Kraft Foods, Ace Hardware, Unilever, Got Milk?, and Circuit City.
- Led integrated communications campaigns for major consumer and corporate brands.
- Managed client portfolios and multidisciplinary teams, ensuring alignment with strategic goals and fostering collaboration.
- Developed award-winning programs that increased brand awareness and strengthened stakeholder engagement.
- 11-year tenure, advancing through multiple leadership roles
Vice President, Marketing & Communications
Louisiana State University
Baton Rouge, Louisiana
11.2023 - 03.2026
- Revamped institutional marketing and communications strategies to effectively engage modern audiences and strengthen brand presence.
- Improved visibility and reputation through integrated media and digital initiatives.
- Championed initiatives that aligned enrollment, fundraising, and research communications objectives with institutional goals.
- Collaborated with senior leadership team on enterprise marketing communications, brand management, executive communications, public affairs, crisis communications, and stakeholder relations to enhance overall organizational messaging.
Vice President, Communications & Marketing
Colorado College
Colorado Springs, Colorado
04.2022 - 11.2023
- Led institution-wide marketing, communications, media relations, branding, and strategic engagement initiatives.
- Advised college leadership on messaging, issues management, and media relations.
- Oversaw campus communications across web, email, social, and print channels.
- Directed content development for admissions, advancement, and academic priorities.
- Partnered with campus stakeholders to align messaging with institutional goals.
- Directed the production of all promotional materials including press releases, articles, brochures, flyers and other collateral.
Associate Vice President, University Communications
University of Notre Dame
06.2004 - 11.2010
- Directed enterprise communications programs to enhance visibility and engagement for a premier higher education institution.
- Led cross-functional initiatives with university leaders and campus partners to align messaging and strengthen collaboration.
- Managed relationships with donors, faculty, staff, and external stakeholders to foster support and advance institutional goals.
- Supported strategic planning aligned with University of Notre Dame mission.
Education
Bachelors Degree - BA
University of Notre Dame
Skills
- Corporate communications
- Strategic communications
- Reputation Management
- Crisis management
- Public Affairs
- Stakeholder Engagement
- Media Relations
- Executive communications
- C-Suite Advisory
- Marketing Leadership
- Digital Marketing
- Integrated marketing
- Brand strategy
- Brand management
- Demand Generation
- Global Brand Experience
- Corporate reputation
- Reputation management
- M&A Communications
- Organizational Transformation
- Digital transformation
- Global Team Leadership
- Fortune 500 Corporate Leadership
- Integrated communications
- Agency experience
- Employee communication
- Social responsibility
- Strategic Planning
- Integrated marketing
- Strategic communications
- Corporate communications
Personal Information
Title: Chief Marketing Officer | Chief Communications Officer | SVP, Marketing & Corporate Affairs
CAREER HIGHLIGHTS
- Global Communications Leadership Led worldwide communications, marketing, and reputation programs across multiple global brands and markets, from Fortune 500 corporations to nationally recognized academic institutions.
- Executive Advisor Trusted counselor to CEOs, university presidents, executive teams, and governing boards through periods of transformation, growth, crisis, and change.
- Brand Transformation Directed enterprise-level branding and positioning initiatives that strengthened reputation, stakeholder engagement, and market differentiation.
- Organizational Leadership Built and led multidisciplinary teams across communications, marketing, public affairs, digital strategy, content, media relations, and social media.
Timeline
Senior Vice President, Accounts & Strategic Communications
KANE Communications
01.2026 - Current
Vice President, Marketing & Communications
Louisiana State University
11.2023 - 03.2026
Vice President, Communications & Marketing
Colorado College
04.2022 - 11.2023
Vice President, Global Communications
MillerKnoll (formerly Herman Miller)
01.2019 - 01.2021
Executive Vice President
Weber Shandwick
11.2010 - 05.2018
Vice President, Corporate & Marketing Communications
Amway
01.2010 - 01.2018
Associate Vice President, University Communications
University of Notre Dame
06.2004 - 11.2010
Bachelors Degree - BA
University of Notre Dame