KELLY-LYNNE GUY
Arlington,VA
Summary
Communications and social media professional focused on campaign management, content marketing, media relations, and stakeholder communication. Brings cross-functional coordination, editorial planning, and analytics reporting to create clear messaging, maintain brand consistency, and grow engagement across digital channels and events.
Overview
10
10
years of professional experience
Work History
MANAGER, COMMUNICATIONS
APIC
09.2019 - 12.2024
- Developed and implemented comprehensive social media and content marketing strategies to promote APIC’s Annual Conference, including real-time event coverage and in-person support for 3k+ attendees
- Managed daily community engagement, creating and curating digital content that aligned with organizational goals and brand voice, increasing audience reach and interaction
- Led and executed International Infection Prevention Week (2020–2024), engaging 200+ organizations through integrated marketing and social media campaigns to boost awareness and interaction
SOCIAL MEDIA AND COMMUNICATIONS MANAGER
The Art League
05.2018 - 09.2019
- Created and distributed targeted weekly email blasts and monthly newsletters to 26K+ subscribers, increasing audience engagement
- Led media relations, including press releases, pitching, and securing TV coverage (e.g., WUSA9 live feature)
- Developed marketing content and campaigns that effectively promoted The Art League’s school and gallery, driving participation and visibility
- Managed Creativity in Action blog, producing 3–5 weekly posts that engaged audience and enhanced online presence
COMMUNICATIONS CONSULTANT
The District Church
12.2017 - 05.2018
- Developed and managed online marketing campaigns to enhance brand recognition and foster community engagement
- Produced and distributed weekly newsletter to over 5,600 subscribers, increasing audience reach and interaction
- (Contract)
ACCOUNT EXECUTIVE
The District Communications Group
02.2015 - 06.2017
- Presented VA Pulse JIVE Product to C-suite at Department of Veteran Affairs headquarters.
- Conducted daily demos and led management of cloud-based JIVE product for 100K+ VA employees, facilitating user adoption
- Managed monthly social media content for VA Twitter and Facebook, engaging 1.8M followers and enhancing brand visibility
- Produced a series of "How-to" videos for online repository, aiding user training and resource accessibility
- Featured piece ghost-written for Director of Office of Connected Care published in VAntage Point blog
- (Contract: The Department of Veterans Affairs)
SOCIAL MEDIA COORDINATOR & PUBLICATIONS SPECIALIST (TEMP)
American Urological Association
07.2014 - 12.2014
- Co-led the 2nd Annual 12-hour Prostate Cancer Tweet-a-thon, increasing impressions by 157% and participation by 40%.
- Increased AUA’s Twitter following by 5% and Facebook engagement by 6% through strategic content and community management.
- Authored a feature article on sexual dysfunction for Global Connections magazine, enhancing awareness and understanding of the topic.
- Coordinated and distributed daily email newsletters to engage 20,000 AUA members and staff.
Education
BACHELOR OF ARTS - ENGLISH & MEDIA COMMUNICATION
Honors College
BaltimoreSkills
- Social media strategy
- Social media platforms
- Community management
- Content marketing
- Email marketing
- Analytics reporting
- Campaign management
- Media relations
- Brand messaging
- Audience engagement
- Event promotion
- Editorial planning
- Stakeholder communication
- Cross-functional leadership
- Cross-functional teamwork
Personal Information
Title: Social Media & Communications Manager and Strategist
Additional Experience
- CONTENT CREATOR AT THELOWLOWSTYLE.COM
- Formerly: CharmCityThriftanista.com
- Awarded Baltimore Sun "Best Fashion Blog" 2014
- Featured in: Vogue, Apartment Therapy, Martha Stewart Magazine, Watching New York Street Style blog
- Named 2024 Washingtonian Magazine Style Setter
Timeline
MANAGER, COMMUNICATIONS
APIC
09.2019 - 12.2024
SOCIAL MEDIA AND COMMUNICATIONS MANAGER
The Art League
05.2018 - 09.2019
COMMUNICATIONS CONSULTANT
The District Church
12.2017 - 05.2018
ACCOUNT EXECUTIVE
The District Communications Group
02.2015 - 06.2017
SOCIAL MEDIA COORDINATOR & PUBLICATIONS SPECIALIST (TEMP)
American Urological Association
07.2014 - 12.2014
BACHELOR OF ARTS - ENGLISH & MEDIA COMMUNICATION
Honors College