Summary
Overview
Work History
Education
Skills
Timeline
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Kelly McNamara

Verona

Summary

Results-driven marketing strategist with 7+ years of experience in digital campaign execution, event marketing, and marketing operations. Proven success in demand generation, lead nurturing, and cross-channel engagement across B2B SaaS and global industries. Skilled in CRM management (HubSpot, Salesforce), email automation, performance reporting, and audience segmentation.


Adept at building scalable programs, optimizing workflows, and collaborating across sales, product, and creative teams to drive pipeline and brand growth. Passionate about crafting compelling narratives and delivering high-impact experiences that connect with audiences and convert.

Overview

10
10
years of professional experience

Work History

Integrated Marketing Manager

Staffbase
09.2024 - Current
  • Develop and execute multi-channel campaigns across email, paid social, and events to drive demand generation, brand awareness, and pipeline growth.
  • Build and optimize lifecycle marketing programs with personalized nurture sequences, onboarding journeys, and re-engagement workflows.
  • Execute ABM strategies in partnership with sales, tailoring outreach and content for high-value accounts across email, paid media, and experiential channels.
  • Manage CRM segmentation, lead scoring, and campaign attribution using HubSpot, Salesforce, and GA4 to improve targeting and performance tracking.
  • Collaborate cross-functionally to align messaging, workflows, and KPIs across the customer journey, supporting sales enablement and brand consistency.
  • Create high-impact content for executive presentations, corporate events, and social media, amplifying brand storytelling and audience connection.

Digital Events Marketing Manager

Staffbase
04.2022 - 09.2024
  • Led execution of virtual and in-person events across North America, managing logistics, vendor sourcing, speaker coordination, and partner collaboration to ensure seamless delivery and brand alignment.
  • Developed and promoted bi-weekly LinkedIn Live series and digital campaigns to increase audience engagement, drive pipeline growth, and boost brand visibility.
  • Worked closely with customers to produce testimonials, case studies, and live event content that amplified brand storytelling and supported demand generation efforts.
  • Integrated HubSpot with global virtual event platforms to streamline marketing operations, enhance lead management, and improve campaign attribution.
  • Optimized email marketing campaigns using segmentation, personalization, and A/B testing to improve open rates, click-through rates, and lifecycle engagement.

Marketing Coordinator

Cozen O'Conner
09.2018 - 04.2022
  • Managed CLE and CE program logistics, including webinar scheduling, speaker coordination, attendee communications, and post-event reporting to ensure compliance and engagement.
  • Produced high-volume webinars and virtual trainings with attendance ranging from 500 to 1,500, collaborating closely with attorneys and stakeholders to deliver polished, informative sessions.
  • Oversaw credit tracking and certificate distribution for legal and insurance education programs, maintaining accurate records and ensuring timely reporting to state providers.
  • Streamlined marketing operations by managing project timelines, Outlook scheduling, and cross-functional coordination across legal, marketing, and client service teams.

Facilities Administrator

URBN
12.2017 - 09.2018
  • Managed day-to-day invoicing, travel coordination, and contract oversight for the Facilities team supporting over 50 retail locations across Free People, Anthropologie, and Urban Outfitters.
  • Built and maintained vendor and contractor relationships to ensure timely, cost-effective service delivery and operational efficiency.
  • Supported Facilities and Project Management teams by reconciling invoices, tracking expenses, and maintaining budget documentation across multiple brands and store locations.
  • Prioritized competing deadlines and streamlined workflows to ensure accurate reporting, contract compliance, and smooth execution of high-volume operational tasks.
  • Ensured data integrity and contract accuracy while managing annual store agreements and resolving discrepancies with internal teams and external partners.

Administrative Assistant

Ralph Lauren
01.2016 - 12.2017
  • Prepared, reviewed, and maintained high-volume documentation including invoices, expense reports, timesheets, and internal correspondence to support operational accuracy and reporting.
  • Managed multiple project schedules, deliveries, and budgets, ensuring timely execution and cross-team alignment across departments.
  • Coordinated calendars for events, employee schedules, and project timelines, streamlining workflows and improving team efficiency.

Education

Bachelor of Science - Communications

Pennsylvania State University
University Park, PA
05-2015

Skills

  • Integrated Marketing Strategy
  • Email Marketing & Automation (HubSpot, Salesforce)
  • Lifecycle & CRM Campaigns
  • Content Creation & Brand Storytelling
  • Strategic Planning & Budget Oversight
  • Marketing Operations & Workflow Optimization
  • Digital Campaign Execution (Paid & Organic Social)
  • Event Marketing & Logistics (Virtual In-Person)

Timeline

Integrated Marketing Manager

Staffbase
09.2024 - Current

Digital Events Marketing Manager

Staffbase
04.2022 - 09.2024

Marketing Coordinator

Cozen O'Conner
09.2018 - 04.2022

Facilities Administrator

URBN
12.2017 - 09.2018

Administrative Assistant

Ralph Lauren
01.2016 - 12.2017

Bachelor of Science - Communications

Pennsylvania State University

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Kelly McNamara