Kelly O'Connor
Guthrie,OK
Summary
Results-driven Media Buyer and Media Investment Manager with 20 years of experience in planning, negotiating, and optimizing multimillion-dollar campaigns across diverse channels. Leader in managing teams and budgets over $50 million, securing advantageous vendor agreements, and fostering strong client relationships. Recognized through promotions and awards for maximizing campaign performance and return on investment.
Overview
27
27
years of professional experience
Work History
Senior Media Investment Manager / Senior Media Buyer / Marketing Manager
Net Conversion
Orlando, FL
09.2023 - Current
- Direct media strategy and execution for the agency's largest client.
- Managed offline media department, overseeing media buying team to optimize campaign execution.
- Manage the agency's offline media department while overseeing a media buying team.
- Administer media budgets exceeding $50 million, ensuring accurate pacing, reconciliation, and invoicing.
- Negotiated competitive rates and premium placements with media vendors, ensuring CPM efficiency while maximizing reach and frequency.
- Collaborate with clients to develop strategic media plans aligned with campaign goals and business objectives.
- Achieved multiple promotions and received Employee of the Month and Employee of the Year recognition for outstanding performance.
Operations Manager / Senior Media Buyer
Boiling Point Media
Oklahoma City, OK
09.2010 - 01.2025
- Managed day-to-day agency operations while overseeing media buying activities for multiple clients.
- Oversaw agency operations and coordinated media buying activities for multiple clients.
- Built strategic media plans based on client objectives, budgets, and target audiences.
- Negotiated media vendor contracts, enhancing campaign value and performance.
- Negotiated with media vendors to maximize value and campaign performance.
- Acted as primary liaison among clients, vendors, and internal teams to ensure effective campaign delivery.
Network Traffic Director / Event Coordinator / Sales Assistant
Clear Channel Radio
08.2006 - 09.2010
- Managed network traffic scheduling and optimized commercial inventory to enhance service delivery.
- Coordinated promotional events, sponsorship activations, and community outreach programs to increase brand visibility.
- Supported sales department with integrated marketing initiatives and client support to drive customer engagement.
- Managed network traffic scheduling and commercial inventory.
- Built relationships with local businesses and community organizations.
Operations Manager
TCIM Services
01.2000 - 08.2006
- Managed daily operations for approximately 75 employees.
- Oversaw daily operations for 75 employees, ensuring alignment with organizational goals.
- Generated operational reports and analyzed productivity to improve efficiency.
- Coordinated multiple programs while operating and monitoring the Xchange 5 dialer system to enhance operational flow.
- Created operational reports and analyzed productivity data to identify areas for efficiency improvement.
- Progressed rapidly through multiple promotions from Telephone Sales Representative to Operations Manager.
Skills
- Traditional Media Buying
- Media Planning & Strategy
- Media advertising
- OOH advertising
- Campaign Execution
- Large budget management
- CPM, Reach & Frequency Analysis
- Vendor Negotiation
- Client management
- Project Management
- Team leadership
- Microsoft Office Suite
- Strata / FreeWheel
- Google Workspace
- Adobe Acrobat
- Media invoicing
Timeline
Senior Media Investment Manager / Senior Media Buyer / Marketing Manager
Net Conversion
09.2023 - Current
Operations Manager / Senior Media Buyer
Boiling Point Media
09.2010 - 01.2025
Network Traffic Director / Event Coordinator / Sales Assistant
Clear Channel Radio
08.2006 - 09.2010
Operations Manager
TCIM Services
01.2000 - 08.2006
Awards
In the 3 years that I have worked at my current company, I have been awarded Employee of the month and Employee of the year.
PROFESSIONAL HIGHLIGHTS
- 20+ years of media buying and advertising experience.
- Managed advertising budgets exceeding $50 million.
- Extensive experience negotiating television, radio, print, OTT/CTV, and OOH media.
- Successfully led media buying teams and agency operations.
- Multiple internal promotions based on performance.
- Recipient of Employee of the Month and Employee of the Year awards.
- Strong background in client management, vendor negotiations, and campaign optimization.