Summary
Overview
Work History
Education
Skills
Software Experience
Timeline
BusinessAnalyst
Kelly Oechslin

Kelly Oechslin

Brentwood,TN

Summary

A dynamic leader with proven project management and digital marketing expertise in the B2B SaaS environment. Excels in driving cross-functional team collaboration, enhancing brand positioning, and spearheading successful product launches. Known for innovative process improvement and stakeholder engagement, significantly boosting project delivery and market presence.

Overview

27
27
years of professional experience

Work History

Sr. Support and Program Manager

Broadlume, Inc.
01.2021 - Current
  • Coordinated cross-functional teams to achieve project milestones and deliverables.
  • Improved team efficiency by implementing agile methodologies and tools.
  • Developed comprehensive project plans for successful execution of complex initiatives.
  • Facilitated stakeholder communication to ensure alignment and project success.
  • Identified potential risks and created mitigation strategies to minimize impact on project timelines.
  • Fostered collaboration among team members to drive innovation and problem-solving.
  • Streamlined project workflows to improve delivery timelines and quality.

Product Marketing Manager

RollMaster Software
03.1998 - 12.2020
  • Enhanced brand positioning through comprehensive market research and competitor analysis.
  • Launched new products successfully by collaborating with cross-functional teams on go-to-market strategies.
  • Increased product awareness by developing and executing targeted marketing campaigns.
  • Drove marketing initiatives to increase product visibility and market performance.
  • Supported marketing programs and campaigns with content and messaging to drive demand.
  • Led staff and external agencies to develop products and promotions, analyze sales, manage trade shows, purchase media, provide creative services and conduct PR.
  • Developed product and solution positioning, messaging by prospective buyer role and methods to overcome competitive objections.
  • Developed compelling sales materials, including presentations, brochures, and whitepapers for prospective clients.
  • Improved product marketing objectives by constructing communication initiatives and branding strategies to increase client outreach.
  • Supported sales efforts with timely collateral development, ensuring that they always had up-to-date information about product offerings.

Education

Bachelor of Arts - Marketing

University of Georgia
Athens, GA

Skills

  • Project management
  • Stakeholder engagement
  • Team leadership
  • Process improvement
  • Go-to-market plans
  • Digital marketing
  • Brand awareness
  • Content marketing
  • Marketing campaigns
  • Product launches
  • Lead generation campaigns
  • Professional Problem Solver

Software Experience

Google Suite | Microsoft Suite | Salesforce | Zoho | Monday | Zoom | Slack

Timeline

Sr. Support and Program Manager

Broadlume, Inc.
01.2021 - Current

Product Marketing Manager

RollMaster Software
03.1998 - 12.2020

Bachelor of Arts - Marketing

University of Georgia

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Kelly Oechslin