Kelly Rizzi
SIMI VALLEY,California
Summary
Dedicated professional and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success.
Overview
21
21
years of professional experience
Work History
Director, Print Marketing and Sales
Los Angeles Times
El Segundo, CA
07.2019 - 09.2023
- Responsible for achieving quarterly print sales and revenue goals for the Los Angeles Times and the San Diego Union-Tribune newspapers.
- Spearheaded innovative sales approaches and partnerships.
- Responsible for creating and managing to annual budget of $5MM+.
- Recruited, hired, and trained initial personnel, working to establish key internal functions.
- Implemented business strategies, increasing revenue and effectively targeting new markets.
- Worked closely with organizational leadership to develop creative solutions for challenges facing the newspaper industry.
- Interfaced with subscribers/consumers, resolving service issues and listening to concerns.
- Observed tight deadlines and strict budgetary controls to avoid waste and streamline costs
Regional Sales Manager
Los Angeles Times
Los Angeles, CA
08.2010 - 07.2019
- Achieved regional sales objectives by coordinating sales teams, developing successful strategies, and servicing accounts to strengthen business relationships.
- Managed 10 vendor sales teams, each with up to a dozen representatives, and consistently achieved high sales targets for both the LA Times & SD Union-Tribune newspapers.
- Participated in sales calls with direct reports to strengthen customer relationships and uncover possible opportunities for growth.
- Generated detailed sales reports and forecasts to analyze performance and track progress.
- Executed successful marketing campaigns to generate new business and expand customer base.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Implemented systems and procedures to increase sales.
Call Center Manager
Los Angeles Times
Los Angeles, CA
02.2003 - 08.2010
- Responsible for achieving weekly sales goals of 2,500+ new subscriptions per week.
- Resolved problems with subscribers and customers to maintain relationships and increase return customer base.
- Oversaw team of 4 supervisors, 4 operation specialists, 1 trainer and 90+ call center representatives.
- Collected and analyzed call center statistics, sales rates, costs, and customer service metrics.
- Led daily team meetings to review performance, set targets and motivate staff.
- Provided real-time coaching, guidance and feedback to agents to achieve development goals.
Education
High School Diploma -
Royal High School
Simi Valley, CA06.1982
Skills
- Business Administration
- Business Development
- Budget Management
- Verbal and Written Communication
- Issues Resolution
- Contract and Vendor Management
- Business Planning
- Project Coordination
- Creativity and Innovation
- Staff Management
Timeline
Director, Print Marketing and Sales
Los Angeles Times
07.2019 - 09.2023
Regional Sales Manager
Los Angeles Times
08.2010 - 07.2019
Call Center Manager
Los Angeles Times
02.2003 - 08.2010
High School Diploma -
Royal High School