Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Kelly Skramstad

Sisters,OR

Summary

Results-oriented and forward-thinking professional versed in effectively managing others through proven communication and leadership skills. Adapts to changing market conditions and business evolution and maintains a working knowledge of industry standards and trends. Self-motivated leader with natural talent for networking and leveraging talent pipelines. 20 years of experience in business management, customer service, proven sales track record and optimizing employee talent through effective training and development.

Overview

12
12
years of professional experience

Work History

Store Manager

Black Diamond Equipment
01.2023 - 01.2024
  • Developed key partnerships with area businesses and local non-profits.
  • Implemented monthly store events that were community driven.
  • Promoted team collaboration, performance, and efficiency by fostering healthy environments focused on mutual success.
  • Rotated merchandise and displays to feature new products and promotions.
  • Navigated store sales goal and team through ambiguous non-controllable factors that affected sales- still 5%+ YTD.
  • Evolved multiple current programs through past success and experience


Store Manager

Arc'teryx
08.2018 - 09.2022
  • Supporting West markets through leadership, hiring & recruiting, and implementing development plans
  • In person and virtual onboard training
  • Assisting in product drops and marketing events in stores around the country
  • Traveling to West markets to assist with leadership training and recruiting
  • Mentoring other store teams and SM's through one-on-one's and successful development plans
  • Worked with community ambassadors and non-profits to maximize impact of the business in various markets
  • Doubled business in 4 years from 800k to 1.6million in 2021.
  • Rebranded store location to raise local brand awareness

General Manager

David Yurman
07.2017 - 08.2018

Consistently drove clienteling by effectively managing brand ambassadors. Focus on schedule excellence and employee incentives while maintaining budgets, payroll and recruiting goals.

  • Designed modern employee recognition program which boosted productivity and improved morale.

Store Manager

Bath & Body Works
05.2012 - 07.2017

Built high-performing team through hiring, inspiring and retaining top talent. Effectively scheduled team to maximize and leverage sales results. Delivered selling effectiveness by setting expectations and performance goals. Identified operational excellence opportunities by managing policies and procedures, LP measures and directing inventory management activities.

  • Set effective store schedules based on forecasted customer levels, individual employee knowledge and service requirements.
  • Consistently surpassed KPI goals monthly and quarterly.

Education

Bachelor of Science - Management

Minnesota State University Moorhead
Moorhead
2006

Associate of Science - Marketing

NDSCS Wahpeton
Wahpeton, ND
2002

Skills

  • 20 years delivering great customer service
  • Training, development, coaching and mentoring
  • Performance tracking and evaluation to maximize profitability through KPI's and other key metrics
  • Clienteling and client retention
  • Excellent communicator, both written and verbal
  • Project Management and efficiency
  • Candidate pipeline management
  • P&L and Revenue driving capabilities
  • Excellence in LP, HR and training skills
  • Success in creating community partnerships

Accomplishments


  • Developed talent pipeline for 3 new store openings
  • Increased gross margin 140% in 3.5 years
  • Conducted stretch assignments through out West market to train and mentor- acted as regional manager for 3 months
  • Delivered profit analysis training to senior leadership team
  • Proficient at managing multiple projects and deliverables
  • Hired and recruited in multiple states


Timeline

Store Manager

Black Diamond Equipment
01.2023 - 01.2024

Store Manager

Arc'teryx
08.2018 - 09.2022

General Manager

David Yurman
07.2017 - 08.2018

Store Manager

Bath & Body Works
05.2012 - 07.2017

Bachelor of Science - Management

Minnesota State University Moorhead

Associate of Science - Marketing

NDSCS Wahpeton
Kelly Skramstad