Kelly Thebado
Boston,MA
Summary
Marketing professional experienced in campaign strategy and brand messaging across owned digital channels. Combines performance-driven execution with a strong interest in storytelling, content development, and cohesive customer experiences.
Overview
8
8
years of professional experience
Work History
Digital Communications Associate
Ogee
Burlington, VT
03.2024 - 01.2026
- Executed 40+ monthly email campaigns supporting product launches, promotions, and brand storytelling initiatives.
- Developed campaign messaging and copy aligned with evolving brand voice across customer touchpoints.
- Partnered with creative to align messaging and visual direction across campaigns.
- Applied segmentation and A/B testing to refine messaging and strengthen engagement over time.
- Supported optimization of automated lifecycle email flows to enhance retention and engagement.
- Managed campaign calendar and cross-functional timelines in a fast-paced, high-volume environment.
Digital Communications Coordinator
Ogee
Burlington, VT
04.2023 - 03.2024
- Built, tested, and scheduled email campaigns within the marketing calendar.
- Wrote and deployed SMS campaigns, developing copy aligned with brand messaging.
- Reviewed campaign performance to identify engagement trends and optimization opportunities.
Customer Experience Manager
Ogee
Burlington, VT
01.2023 - 04.2023
- Managed a team of six Customer Experience Coordinators.
- Led complex customer escalations and implemented process improvements to streamline support operations.
Customer Experience Coordinator
Ogee
Burlington, VT
01.2022 - 01.2023
- Resolved customer inquiries and supported daily support operations, contributing to a consistent brand experience.
E-Commerce & Showroom Assistant
Rachel Riley US
New York, NY
08.2019 - 05.2021
- Supported e-commerce operations, including product uploads, inventory, and order fulfillment.
- Created styled content for Instagram and increased Pinterest engagement by 137%.
- Assisted with wholesale and affiliate partner initiatives.
Marketing Intern
ConsumerMedical
Pembroke, MA
05.2018 - 08.2018
- Assisted in editing and redesigning branded materials for client accounts to align with brand guidelines.
Education
Bachelor of Science - Fashion Business Management
Fashion Institute of Technology
New York (City), NY01-2021
Skills
- Email & SMS Campaign Strategy
- Campaign Planning & Execution
- Brand Messaging & Copywriting
- A/B Testing & Performance Optimization
- Lifecycle & Retention Marketing
- Content Creation & Styling
- E-Commerce & Digital Merchandising
Timeline
Digital Communications Associate
Ogee
03.2024 - 01.2026
Digital Communications Coordinator
Ogee
04.2023 - 03.2024
Customer Experience Manager
Ogee
01.2023 - 04.2023
Customer Experience Coordinator
Ogee
01.2022 - 01.2023
E-Commerce & Showroom Assistant
Rachel Riley US
08.2019 - 05.2021
Marketing Intern
ConsumerMedical
05.2018 - 08.2018
Bachelor of Science - Fashion Business Management
Fashion Institute of Technology