Kelly Vliet
Newtown,PA
Summary
Seasoned small business owner with several years of experience in operations management, sales, business strategy and financial management. Demonstrated success in capitalizing on new trends and business collaborations to drive business development initiatives and achieve sales goals.
Overview
26
26
years of professional experience
Work History
Owner/Operator Med Spa
4ever Young Anti-aging Solutions
Newtown, PA
09.2021 - Current
- Developed business plan and budget to maximize profitability.
- Analyzed market trends and customer feedback to identify opportunities for growth.
- Managed daily operations of the business, including staff, sales, inventory, and accounting.
- Created marketing strategies to drive revenue and increase brand visibility.
- Oversaw hiring process for new employees, from recruiting to onboarding training.
- Maintained relationships with vendors and suppliers in order to secure favorable terms on materials and services.
- Implemented cost-saving measures across departments while maintaining quality standards.
- Monitored financial performance of the business on a weekly basis to ensure fiscal responsibility.
- Resolved customer complaints promptly and professionally in order to maintain a positive reputation for the business.
- Evaluated employee performance metrics against established benchmarks in order to determine areas of improvement.
- Developed strategic partnerships with other businesses in order to expand reach into new markets.
- Provided leadership support for team members through coaching and mentorship programs.
- Organized events such as trade shows or conferences in order to promote brand awareness.
- Produced detailed reports on key performance indicators for internal review purposes.
- Calculated net income and adjusted strategies to increase income and bottom-line profits.
- Devised and implemented marketing strategies to attract new clients.
Restaurant Owner/Operator
Continental Tavern
Yardley , PA
11.2007 - 02.2021
- Developed and implemented comprehensive marketing strategies to increase customer satisfaction and loyalty.
- Reviewed financial statements and analyzed sales data to identify trends and develop new business opportunities.
- Identified areas of improvement in restaurant operations, staff training, menu development, pricing, and inventory management.
- Created budgets for food costs, staffing needs, overhead expenses, and capital investments.
- Organized monthly meetings with employees to discuss performance goals and objectives.
- Monitored daily operations including customer service delivery, kitchen production levels, cash handling procedures.
- Managed payroll activities including processing time sheets and tracking employee hours worked.
- Established quality assurance protocols for food preparation processes to ensure consistency in product quality.
- Resolved customer complaints in a timely manner while maintaining high standards of hospitality.
- Interacted closely with customers through social media platforms like Facebook and Twitter.
- Coordinated promotional events such as fundraisers or special occasions at the restaurant.
- Administered finances and led business operations by running payroll, making bank deposits and analyzing income and expenses to maintain cost-effective operations.
- Optimized profits by controlling food, beverage and labor costs.
Pharmaceutical Sales Representative
Forest Laboratories
Yardley, PA
02.1999 - 07.2007
- Developed and implemented sales strategies to increase market share of product portfolio.
- Conducted in-depth analysis of customer needs and preferences to identify potential business opportunities.
- Created and maintained relationships with physicians and their medical professional team.
- Provided detailed product presentations to physicians on a daily basis to promote products and services.
- Maintained up-to-date knowledge of relevant industry trends and developments.
- Prepared weekly reports outlining sales performance against targets for senior management review.
- Participated in professional development programs aimed at improving skillset required for success in the role.
- Planned promotional events such as seminars or webinars focused on educating customers about our products and services.
- Educated customers on product features and technical details to highlight benefits.
Education
Bachelor of Arts - Food Marketing
Saint Joseph's University
Philadelphia, PA05-1998
Skills
- Financial Planning
- Sales negotiation
- Marketing expertise
- Marketing Strategy Development
- Strategic Planning
- Business Planning
- Operations Management
- Staff Training and Development
- Performance Analysis
- Hiring
- Financial Analysis
- Relationship Management
- Staffing
References
References available upon request.
Timeline
Owner/Operator Med Spa
4ever Young Anti-aging Solutions
09.2021 - Current
Restaurant Owner/Operator
Continental Tavern
11.2007 - 02.2021
Pharmaceutical Sales Representative
Forest Laboratories
02.1999 - 07.2007
Bachelor of Arts - Food Marketing
Saint Joseph's University
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