Kelly Watkins

HH Global is a creative production and procurement partner for brands seeking sustainable growth.

• Providing a leading role in the client's Point of Sale materials purchasing journey by managing internal resource departments and coordinating with external suppliers.
• Ensuring account profitability and competitive pricing in collaboration with the Strategic Sourcing team through an overarching strategy for sourcing and optimal supplier selection.
• Acted as P&L owner for client relationships, including financial and operational performance, budget and forecast management, contributing to $7M in revenue.
• Mentoring and developing a global team of six through appraisals, one-on-one meetings, and training.

Tjarks & Tjarks is a brand management, creative design, and pre-production agency, delivering final materials to printers worldwide.

• Oversaw three CPG categories, producing own brand products from initial creative, from the product to packaging, to pre-press activation, and final materials to launch on the shelf.
• Analyzed KPI reports and data, identifying cost-saving opportunities and improving operational efficiencies.
• Led problem-solving initiatives, coordinating with cross-functional teams, and leveraging vendor and printer relationships.
• Managed a team of four to review project progress, set goals, develop strategies, and mentor.

SGK is a global packaging and brand management agency, from design creation through to final materials, and overseeing the brand's successes.

• Managed private brand grocery packaging projects by facilitating seamless design ideation, then managing approval workflow between internal and external partners, and holding vendor/printer calls to establish capabilities.
• Managed critical path milestones to ensure efficient project execution, communicating effectively with key stakeholders throughout the project lifecycle.
• Provided the key training for all new starters and created the operation manuals for the teams.
• Produced daily operations report forecasting staffing needs and production volume to support cost-reduction and service improvement initiatives.

PureRED is a leading marketing & technology partner, creating both printed & digital content.

• Gained comprehensive expertise in scaling & processes to optimize client operations.
• Led project kickoff meetings with internal teams & clients, aligning on vision & goals.
• Delivered outstanding customer service by promptly addressing inquiries & resolving issues efficiently.
• Generated ideas to increase sales through creative promotions.

VCG Kestrel are an agency specializing in creative & pre-production execution, bring years of color management experience & print capabilities.

• Led meetings to identify & resolve potential issues related to volume, delays, & high-profile projects, serving as the senior escalation point for onsite client design & commercial teams.
• Conducted market trend analysis & recommended print substrates & colorways for each design during seasonal initiative reviews.
• Recruited & managed a team of four new project managers, enhancing the new starter manual, planning resources, designing budgets & monitoring progress through a professional working approach.
• Coordinated meetings between clients & internal departments as required.

SGK are a global packaging & brand management agency, from design creation through to final materials & overseeing the brand successes.

• Led & validated the complete artwork development for center store products & seasonal programs.
• Coordinated printer specifications & color capabilities with internal pre-production teams & external printers prior to artwork creation.
• Fostered strong collaboration among cross-functional team stakeholders, vendors & printers.