Summary
Overview
Work History
Education
Skills
Timeline
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Kelly Wormann

Avondale,AZ

Summary

Experienced sales and marketing professional with 15+ years of success in multifamily housing, hospitality and event planning. Proven track record of exceeding sales goals, building client relationships, and executing high-impact marketing campaigns. Skilled in managing the full leasing lifecycle, coordinating complex events, and driving occupancy and revenue through strategic outreach and CRM tools. Known for leadership, creativity, and client-first service.

Overview

16
16
years of professional experience

Work History

Sales Manager / Sales Specialist

Mera Goodyear – Sparrow Living
Goodyear, AZ
04.2021 - 05.2025
  • Managed the full leasing lifecycle for a 55+ luxury apartment community, from initial inquiry to move-in
  • Conducted tours, nurtured leads, screened applicants, and generated leases using Yardi, Salesforce, and Hy.ly
  • Planned and executed marketing events and resident engagement activities
  • Created and implemented social media campaigns and outreach marketing strategies
  • Represented the community at trade shows and built strategic partnerships to drive occupancy

National Sales Manager – Sports & Entertainment

The Wigwam Resort
Litchfield Park, AZ
04.2018 - 10.2020
  • Oversaw group sales for sports, NASCAR, entertainment, military, education, religious, and fraternal clients
  • Specialized in youth and professional sports markets, securing high-value group contracts
  • Recognized in the Millionaires Club (2018 & 2019) for top-tier sales performance
  • Exceeded all quarterly and annual sales goals through relationship-building and strategic selling

Executive Meeting Manager

The Wigwam Resort
Litchfield Park, AZ
11.2016 - 04.2018
  • Sold, planned, and executed all group events for 25 guests or fewer across all market segments
  • Coordinated menus, BEOs, and on-site logistics while serving as the main client liaison
  • Awarded Manager of the Year (2017) for exceptional service and consistent goal achievement

Executive Administrative Assistant to the General Manager

The Wigwam Resort
Litchfield Park, AZ
04.2014 - 11.2016
  • Supported resort executive leadership, managed event logistics, and assisted with marketing initiatives
  • Coordinated country club events, handled menu design and updates, and executed VIP site visits and FAM tours
  • Played a key role in organizing the New View, Golf Media, and Sales FAM events

Sales & Catering Manager

Courtyard by Marriott Phoenix West/Avondale
Phoenix, AZ
07.2009 - 01.2014
  • Managed all group business, room blocks, and catering sales for youth sports, NASCAR teams, and corporate clients
  • Customized menus and event plans, coordinated front/back office operations, and supervised hourly staff
  • Oversaw rooming lists, reservations, billing, and event execution with high client satisfaction

Education

Bachelor of Science - Business Management, Minor in Marketing

York College of Pennsylvania
York, PA

Associate of Science - Business Management

County College of Morris
Randolph, NJ

Skills

  • CRM Platforms: Salesforce
  • CRM Platforms: Hyly
  • Property Management Software: Yardi
  • Microsoft Office: Word & Excel
  • Event Planning & Execution
  • Group Sales & Contract Negotiation
  • Social Media & Marketing Campaigns
  • Client Relations & Retention
  • Prospecting
  • Lead Nurturing
  • Outreach Marketing
  • Canva

Timeline

Sales Manager / Sales Specialist

Mera Goodyear – Sparrow Living
04.2021 - 05.2025

National Sales Manager – Sports & Entertainment

The Wigwam Resort
04.2018 - 10.2020

Executive Meeting Manager

The Wigwam Resort
11.2016 - 04.2018

Executive Administrative Assistant to the General Manager

The Wigwam Resort
04.2014 - 11.2016

Sales & Catering Manager

Courtyard by Marriott Phoenix West/Avondale
07.2009 - 01.2014

Bachelor of Science - Business Management, Minor in Marketing

York College of Pennsylvania

Associate of Science - Business Management

County College of Morris

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