Summary
Overview
Work History
Education
Skills
Timeline
Generic
Kelly Lawver Baker

Kelly Lawver Baker

Arlington,MA

Summary

Education management and fundraising professional with expertise in crafting strategies for enrollment and family engagement. Proven track record of leading teams to meet financial objectives while promoting collaboration and innovation. Strong analytical skills and a commitment to enhancing educational outcomes.

Overview

14
14
years of professional experience

Work History

Director of Annual Giving and Family Engagement

Shore Country Day School
Beverly
05.2024 - 06.2025
  • Developed and implemented a comprehensive annual giving program to enhance donor engagement and contributions.
  • Executed donor recognition events to strengthen community relationships and appreciation.
  • Designed marketing materials that effectively promoted annual giving programs.

Owner/Franchisee

Code Ninjas
Arlington
07.2019 - 08.2024
  • Oversaw daily operations, including staff management, program delivery, scheduling, sales, and customer service.
  • Developed and implemented strategies to enhance efficiency, reduce costs, and maximize customer satisfaction.
  • Initiated new programs aimed at increasing student engagement and profitability.
  • Analyzed data to identify trends that informed operational solutions.
  • Managed recruitment, training, development, and performance evaluations of part-time staff.

DIrector of Admissions

The Pike School
Andover
07.2016 - 12.2017
  • Developed and executed comprehensive recruitment and enrollment management strategy for grades Pre-K to 9.
  • Managed admissions processes for prospective students and their families.
  • Organized open house events to highlight school programs and culture.
  • Led rollout of online enrollment platform for new families, overseeing retention and re-enrollment across all grade levels.

Director of Admission and Financial Aid

Cambridge Friends School
Cambridge
07.2011 - 07.2016
  • Designed and executed processes for lead generation, data entry, and applicant communications.
  • Oversaw budget management and resource allocation for admissions, marketing, and financial aid.
  • Identified growth opportunities for recruitment, leading to inquiries from fourteen new towns.
  • Developed and implemented recruitment events aligned with strategic community outreach plans.
  • Launched word-of-mouth marketing campaign while training parent volunteers for enhanced engagement.

Education

Ed.M. - Human Development And Psychology

Harvard University Graduate School of Education
Cambridge, MA
05-2005

Bachelor of Science - Child Development and Anthropology

Vanderbilt University
Nashville, TN
05-2003

Skills

  • Strategic planning and analysis
  • Operational efficiency
  • Relationship building
  • Marketing design
  • Team collaboration

Timeline

Director of Annual Giving and Family Engagement

Shore Country Day School
05.2024 - 06.2025

Owner/Franchisee

Code Ninjas
07.2019 - 08.2024

DIrector of Admissions

The Pike School
07.2016 - 12.2017

Director of Admission and Financial Aid

Cambridge Friends School
07.2011 - 07.2016

Ed.M. - Human Development And Psychology

Harvard University Graduate School of Education

Bachelor of Science - Child Development and Anthropology

Vanderbilt University

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