Cynthia "Cyndy" Branchaud
North Grafton,MA
Summary
Highly effective, customer-focused new business development and sales leader with 21-year tenure in hospitality industry and impressive record expanding profitability and market share. Recognized for forging trusted relationships that realize maximum sales potential by consistently identifying and addressing the priorities of both corporate and consumer clientele. Acknowledged talent driving sales at challenged venues and in competitive markets, particularly during pandemic-induced industry downturn. Respected for exceptional professionalism ,energy, collaboration skills and integrity.
Overview
21
21
years of professional experience
Work History
Senior Sales Manager
AC Hotel by Marriott Worcester
Worcester, MA
10.2019 - Current
- Engineered new revenue streams and expanded market share by identifying, cultivating and landing new clients frequently shifting them away from key competitors
- Temporarily assisted with multiple sister properties during challenging pandemic times including Residence Inn Natick, an extended stay hotel with function space.
- Active role supporting the success of the Sales department with providing training and guidance to the incoming Sales Managers and coordinators
- Work with the Colleges and Universities in the city to build strong relationships by saturating all departments
- Engineered new revenue streams and expanded market share by identifying, cultivating and landing new clients frequently shifting them away from key competitors
Conference Planning Manager
Babson Executive Conference Center/ Compass Group
Babson Park, MA
06.2010 - 10.2019
- Coordinated and executed 8-12 programs per week with groups of 5-200 participants for multi-day events
- Focused markets included education, corporate, association and government
- Assisted with monthly budgets and developed annual goals for each department based on market trends and competitor analysis
- Independently support multiple clients from concept to completion of event to ensure success
- Coordinate team-building activities, private meals, any off site needs and managed attendee listing
Group Sales Manager
Hampton Inn Boston-Natick
05.2005 - 06.2010
- Responsible to manage all RFPs for grooup business including social, travel, government, corporate and sports markets.
- Offered rate strategy input in meetings and a vital participant in annual marketing plans.
- Attended Tour and Travel (American Bus Association) shows to generate group tour business and network with other local vendors
- Supported successful business operations by serving as Manager on Duty
- Produced seasonally themed outside call visits for top clients and to create new business connections
Catering Sales Manager
Radisson Hotel Milford-Milford, MA
11.2002 - 05.2005
- Expanded sales opportunities and results by formulating quarterly sales blitz campaigns and material
- .Boosted profitability through skillful relationship management to grow business among existing clients.
- Coordinated with team to flawlessly execute overnight room blocks
- Resolved any customer complaints quickly and professionally in order to maintain positive relationships with clients.
- Conducted market research, analyzed trends, monitored competitors' activities, and identified potential target markets.
Skills
- Market and Competitive Analyses
- Excellent Communication Skills
- Service Oriented
- Efficient in Microsoft Office
- Consultative and Relationship Selling
Timeline
Senior Sales Manager
AC Hotel by Marriott Worcester
10.2019 - Current
Conference Planning Manager
Babson Executive Conference Center/ Compass Group
06.2010 - 10.2019
Group Sales Manager
Hampton Inn Boston-Natick
05.2005 - 06.2010
Catering Sales Manager
Radisson Hotel Milford-Milford, MA
11.2002 - 05.2005