Kelsey Borello
Venue Sales Management & Event Planning
San Diego,CA
Summary
Results-driven, motivated, outgoing leader with over 7 years of experience in food & beverage service, event planning, coaching/training, customer service, and sales. I am passionate about helping individuals overcome challenges through strong interpersonal and empathetic communication. I am a dynamic professional with a proven track record in relationship building and event sales, notably at Personal Touch Dining.
Overview
4
4
years of professional experience
3
3
years of post-secondary education
Work History
Venue Sales Manager
Personal Touch Dining, Inc.
San Diego, CA
01.2024 - Current
- Responsible for marketing, selling, and coordinating events at Mt. Woodson Castle in Ramona, CA.
- Coordinate with clients to understand their event needs and preferences, as well as give tours of the event space to prospective clients. Other duties include
- Oversee financial transactions, budgets and contracts related to the venue, managing all bookings for events, and ensuring health and safety standards are maintained in the venue.
- Responsible for building the clients catering menu.
Event Producer
Personal Touch Dining Inc.
San Diego, CA
02.2022 - Current
- Researched and identified new vendors and suppliers to obtain competitive pricing.
- Implemented protocols and procedures to effectively manage planning process.
- Established and managed communications with vendors, confirming service and supply delivery.
- Handled customer service inquiries and complaints and immediately resolved issues to guest satisfaction.
- Liaised between wedding venues, vendors and engaged couple to help plan and deliver successful event.
- Organized logistics and prioritized tasks for small to large-scale weddings.
- Supervised onsite team of caterers, audio-visual technicians and facility management team.
- Coordinated florists, photographers, musicians and various other vendors during events.
- Fulfilled contractual obligations for rehearsal and day-of event coordination.
Financial Advisor
Northwestern Mutual Life Insurance Company
Carlsbad, CA
05.2020 - 03.2021
- Built business from the ground up by cold calling. Made over 50 calls per day, kept minimum average of 15 meetings per week & 60 per month. Met with average of 6 new clients per week and obtained a minimum of 20 referrals per week.
- Served as liaison for company, clients and referred prospects regarding inquiries, issues, policy/portfolio management. Managed client correspondence and recorded all tracking and communications in Microsoft CRM.
- Fostered close-nit partnerships with individuals and families by understanding needs, educating on proper services, and recommending appropriate solutions to meet specific goals.
- Implemented marketing campaigns to effectively brand myself. Generated and followed up on lead lists.
- Utilized professional sales techniques to persuasively communicate with clients. Developed and delivered engaging sales presentations to convey product benefits.
Education
Bachelor Of Arts - Communication Studies
San Francisco State University
San Francisco, CA 08.2017 - 05.2019
Bachelor Of Arts - Communication Studies
University Of San Diego
San Diego, CA 08.2014 - 06.2015
Skills
Relationship Building/Management
Brand Development, Marketing
Leadership,
Computer Proficiency
Public Speaking
Hospitality Service Expertise
Sales Expertise
Events logistics management
Event sales
Multitasking Abilities
Timeline
Venue Sales Manager
Personal Touch Dining, Inc.
01.2024 - Current
Event Producer
Personal Touch Dining Inc.
02.2022 - Current
Financial Advisor
Northwestern Mutual Life Insurance Company
05.2020 - 03.2021
Bachelor Of Arts - Communication Studies
San Francisco State University
08.2017 - 05.2019
Bachelor Of Arts - Communication Studies
University Of San Diego
08.2014 - 06.2015