Kelsey Legg
Brooklyn,NY
Summary
Seasoned and respected commerce writer with over a decade of digital media experience at several of the world's top outlets. Passionate about creating fascinating, informative content that creates a loyal readership. Multi-media journalist with invaluable experience across every major lifestyle category with an emphasis on fashion, beauty, and home.
Overview
6
6
years of professional experience
Work History
Digital Reporter - Commerce, Good Morning America
ABC News
07.2023 - Current
- Support Good Morning America's on-air segments
- Create and update several pieces of digital-first, SEO-optimized original content each week
- Contribute regular Style stories including Met Gala and red carpet coverage, as well as fashion commentary and analysis
- Conducted dozens of high-profile interviews with experts, celebrities, stylists and more to inform content
- Analyze daily revenue reports to shape editorial curation
- Driving creative force of the Shop team with fresh, out-of-the-box ideas
- Consistently representing GMA at product launches, showroom previews, and brand activations
- Produce valuable social content from inception to publication to support written work
- Cultivate valuable relationships with countless PR firms to stay up to date on the latest shopping trends and launches
Methodology Writer – Health, Family, and Fitness
Dotdash Meredith
01.2023 - 06.2023
- Conducted rigorous product research and dozens of expert interviews to write more than 40 repeatable methodologies
- Booked, scheduled, and taught hundreds of testers how to participate in lab and real-world product tests
- Participated in and led lab tests in the People Magazine studio for everything from tennis shoes to strollers
- Crafted intricate spreadsheets for tracking data across editorial teams at People, InStyle and more
Commerce Editor - Indy100 Wishlist
The Independent
03.2020 - 11.2022
- Conceptualized, wrote, and edited 500+ Indy100 Wishlist commerce articles with an emphasis on fashion
- Performed weekly updates on top-performing evergreen content while producing new content daily
- Collaborated with SEO to shape and maintain a rigorous planning calendar
- Hired and managed freelancers for tentpole holidays
Education
Bachelor of Science - Communications
West Virginia State University
Institute, WV05.2012
Skills
- Commerce expert with 6 years of experience
- Creative idea generator with a constant flow of ideas on how to create engaging, clickable stories that convert
- SEO whiz with a keen ability to boost rankings
- Cross-team collaborator eager to hear fresh and diverse perspectives
- Natural networker with a deep well of industry contacts, including publicists, brand leaders, experts, and freelancers
- Social media pro with experience creating top-performing content
- Expert at navigating content management systems and deciphering revenue reports
Timeline
Digital Reporter - Commerce, Good Morning America
ABC News
07.2023 - Current
Methodology Writer – Health, Family, and Fitness
Dotdash Meredith
01.2023 - 06.2023
Commerce Editor - Indy100 Wishlist
The Independent
03.2020 - 11.2022
Bachelor of Science - Communications
West Virginia State University