Kelsey Cox

Pitch, research, take photography for, write, and design layout for articles using WordPress.

Pitch, film, write copy and captions for, and edit social media content for reels, stories, and carousel posts

• Designs graphics for spreads published in Auburn Magazine, informed by research, mood boards, and concept sketches, for print and digital formats.
• Designs graphics and writes copy for social media posts, working closely with social media team to distill stories into shareable and engaging highlights.
• Pitches and executes animation projects using Adobe AfterEffects and Adobe Express to enhance messaging.
• Art directed and carried out all design for a collaborative intern group project, guiding idea development to highlight the Samford Clocktower.

• Recommended buyer personas that align with marketing strategies, targeted buyer personas, created positioning statements, and allocated ad spend for marketing campaigns in a semester-long internship simulation.
• Utilized tactics such as A/B testing and landing page optimization to improve campaign performance, calculating and using KPIs and interpreting vanity metrics.

• Captured and edited photography for social media, newsletters, and promotional materials using Adobe Lightroom and Sony and Canon cameras.
• Edited and published biweekly newsletter and website articles, creating layouts and enhancing visibility through strategic SEO use in alt text, URLs, and keywords.