Kelsey Dunn
Walnut Creek,CA
Summary
My name is Kelsey Dunn and I am a collaborative + empathetic leader with 13 years of experience in project management, corporate event management, and team leadership. I approach each project as a unique puzzle, while establishing ways to best showcase who a company is to its employees, its consumers, and the world. Leading projects from early conception to final ROI debriefs (+ everything in between) is an exciting challenge, and one of the many reasons I am so passionate about how the meetings and events industry serves the world.
Overview
13
13
years of professional experience
Work History
Senior Manager of Marketing Events
Side
San Francisco
03.2024 - Current
- As an Events Team of one, I am leading Side’s Marketing team in the strategy and execution of 30+ annual community events, inclusive of a 3-day, 1,100 person community conference.
- Our 2025 customer conference boasted a 40% YOY increase in revenue, and was the highest attended + rated conference in 7 years.
- Our 2026 annual customer conference boasted a 20% YOY increase in revenue, and was the highest attended + rated conference in 8 years.
- Overseeing $3.3M annual marketing events budget, ensuring effective allocation and utilization of resources.
- Partnering with over 30 vendors, including event management agency, to ensure seamless execution of annual customer conference.
- Managing stakeholder relationships, aligned sales goals, and coordinated staffing, training, and travel for events.
Senior Manager of Marketing Events
JFrog, Inc.
Sunnyvale, CA
06.2022 - 02.2023
- Led JFrog’s Marketing Events Team’s strategy for AMER, EMEA and APAC, inclusive of 70+ annual B2B 3rd party events, JFrog-hosted user conferences, and Developer Community events/conferences.
- Oversaw $6,500,000 annual marketing events budget, ensuring effective allocation of resources across diverse events.
- Managed 4-person marketing events team, including 1 event coordinator, 2 event managers, and 1 demand generation manager, to deliver successful events across regions.
- Developed and implemented global events planning processes for JFrog-hosted and B2B 3rd party events, enhancing event execution and stakeholder collaboration.
Associate Director
Glow Events
San Francisco, CA
12.2020 - 06.2022
- Led strategy and production of diverse corporate and social events, including hybrid, virtual, and in-person experiences, enhancing engagement and brand visibility.
- Produced over 75 events, encompassing VIP productions, SKOs, offsites, field marketing events, all-hands, IPO dinners, B2B trade shows, product launches, holiday parties, mitzvahs, and social soirees, driving participant satisfaction and event success.
- Managed a 2-person team of Event Managers, overseeing their tasks and performance.
- Managed sales strategy, pipeline, contracting, and invoicing, contributing to streamlined operations and effective revenue generation.
- 50% YOY revenue growth from 2020-2021.
Manager of Events & Experiences
Edmunds
Santa Monica, CA
04.2017 - 03.2020
- Managed over 100 B2B trade shows, industry events, sales incentive travel programs, SKOs, regional meetings, all hands meetings, hackathons, and executive offsites to enhance brand visibility and engagement.
- Led Edmunds to its most successful presence at annual conference: our presence drew the highest volume of foot traffic and the sales team produced 25% ROI.
- Generated a 30% YOY cost savings in a multimillion-dollar department budget.
- Developed and implemented Standard Operating Procedures for all events, streamlining processes and ensuring consistency in execution.
Events & Experiences Specialist
Edmunds
Santa Monica, CA
11.2015 - 04.2017
- Managed and executed >120 annual internal and external events: regional, divisional, and national sales meetings, advisory boards, B2B trade shows, national sponsorships, all hands meetings, and parties.
- Produced and implemented sales incentive trip with highest attendee ratings.
- Built and launched company’s first event application, achieving 98% engagement.
Senior Administrative Project Coordinator
HDR Engineering, Inc.
Los Angeles, CA
07.2015 - 11.2015
- Coordinated project schedules and timelines for multiple engineering initiatives.
- Managed billing processes for multiple projects to ensure accurate financial tracking and timely invoicing.
- Supported Southern California pipeline and communications department while leading internal employee recognition program to enhance team morale.
Program Coordinator
Brightspot Incentives & Events
Dallas, TX
06.2014 - 05.2015
- Coordinated with Program Manager to strategize and execute multiple incentive travel programs, enhancing program effectiveness and participant satisfaction.
- Developed and produced marketing products for industry events, increasing program visibility and outreach.
- Managed program's promotional website, registration site, onsite registration, vendor partner communications, and onsite activities, ensuring seamless execution and participant engagement.
Events Coordinator
Alcon Laboratories
Fort Worth, TX
10.2013 - 06.2014
- Coordinated logistics for regional and national sales meetings, round table meetings, and B2B industry trade shows, enhancing participant engagement.
- Managed correspondence with vendor partners, including surgeons, hotels, restaurants, and A/V services, ensuring seamless event execution.
- Supported surgical products and facilitated sales force and marketing initiatives.
Education
Bachelor of Art Degree - Liberal Studies, emphasis in English
California Lutheran University
Thousand OaksSkills
- Event Management
- Event Strategy
- Project Management
- Marketing Strategy
- Budget Management
- Claude AI
- Gemeni AI
- Vendor Relations
- Content Creation
- Asana
- Bizzabo
- Google Suite
- Microsoft Office
- Squarespace
- Communications
References
Available upon request
Achievements Volunteering
California Lutheran University NCAA Women’s Soccer Team, Special Olympics Northern California, Young Professionals Advisory Council Vice Chair, 2022, 2024, Special Olympics Northern California, Young Professionals Advisory Council Chair, 2020, 2022, Special Olympics Northern California, Registered Volunteer, 2019, 2024, Special Olympics Southern California, Registered Volunteer, 2009, 2010
Timeline
Senior Manager of Marketing Events
Side
03.2024 - Current
Senior Manager of Marketing Events
JFrog, Inc.
06.2022 - 02.2023
Associate Director
Glow Events
12.2020 - 06.2022
Manager of Events & Experiences
Edmunds
04.2017 - 03.2020
Events & Experiences Specialist
Edmunds
11.2015 - 04.2017
Senior Administrative Project Coordinator
HDR Engineering, Inc.
07.2015 - 11.2015
Program Coordinator
Brightspot Incentives & Events
06.2014 - 05.2015
Events Coordinator
Alcon Laboratories
10.2013 - 06.2014
Bachelor of Art Degree - Liberal Studies, emphasis in English
California Lutheran University