Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Kelsey Franco

Sherman Oaks,CA

Summary

Graphic Designer with 8 years of progressive experience, growing from hands-on creative production to leading design strategy and mentoring teams. Adept at brand research, campaign development, and cross-functional collaboration to deliver impactful design solutions that align with organizational goals and client needs.

Overview

9
9
years of professional experience
1
1
Certification

Work History

Graphic Designer

Skyrocket Education Services
07.2019 - Current
  • Led end-to-end design and branding for major initiatives, including Equity Summit (annual education conference) and the Skyrocket Marketing Catalog (client-facing system showcasing marketing services).
  • Developed brand kits and guidelines for multiple programs, ensuring cohesive visual identities across schools and departments, and conducted brand research and competitive analysis to strengthen positioning and creative strategy.
  • Designed large-scale promotional campaigns (metro rail ads, billboards, bus shelters, social ads) that boosted school enrollment visibility and expanded community reach.
  • Acted as creative lead for junior designers, mentoring on branding best practices, overseeing deliverables from concept to completion, and fostering team growth while maintaining high-quality standards across 100–250 projects annually.

Freelance Graphic Designer

Onward Search
06.2018 - 05.2019
  • Produced marketing collateral, including brochures, flyers, booklets, print ads, and digital visuals, supporting 10+ client campaigns across different industries.
  • Assisted in strengthening brand identity by re-designing 5+ logos, retouching photos, and creating dozens of social media graphics to boost online presence.
  • Supported client communications by designing presentations and infographics for non-profit organizations, helping simplify complex data for audiences of 50–200+ stakeholders.

Graphic Designer

California State University, Northridge
01.2017 - 06.2018
  • Designed brochures, newsletters, flyers, posters, banners, and signage for 20+ major student programs and campus events, ensuring consistency with university branding guidelines.
  • Created and managed collateral for high-visibility events, including multiple student orientations and graduation ceremonies, reaching audiences of hundreds to thousands of students, families, and faculty.
  • Coordinated student volunteers and collaborated with staff on 40+ events over two years, contributing to smooth operations and elevating the visual identity of university programming.

Education

Master of Education - Instructional Design And Technology

American College of Education
Indianapolis, IN
09-2022

Bachelor of Arts - Visual Communication

California State University, Northridge
Northridge, CA
05-2018

Skills

    Adobe Creative Suite (Illustrator, Photoshop, InDesign)

    Canva

    Figma

    Microsoft Office Suite / Google Workspace

    Branding & Visual Identity

    Creative Direction

    Marketing Collateral Design (print & digital)

    Social Media & Digital Campaigns

    Presentation Design (PowerPoint/Keynote/Google Slides)

    Brand Research & Competitive Analysis

    Project Management & Workflow Organization

    Mentorship & Team Guidance

    Cross-Functional Collaboration

    Stakeholder Communication

    Creative Strategy Development

Certification

  • HubSpot Academy Content Marketing Training - April 2024 - May 2026

Timeline

Graphic Designer

Skyrocket Education Services
07.2019 - Current

Freelance Graphic Designer

Onward Search
06.2018 - 05.2019

Graphic Designer

California State University, Northridge
01.2017 - 06.2018

Master of Education - Instructional Design And Technology

American College of Education

Bachelor of Arts - Visual Communication

California State University, Northridge

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