Kelsey Hickman
Canby,OR
Summary
Results-driven marketing expert with a Bachelor's degree in Marketing from Oregon State University, specializing in business development and customer engagement. Leveraging a small business background to drive impactful marketing strategies that enhance customer satisfaction and brand loyalty.
Overview
6
6
years of professional experience
Work History
Marketing Lead
Van's Aircraft
06.2021 - Current
- Lead organic marketing, content strategy, and community engagement as the sole marketing employee, managing all aspects from ideation to execution
- Developed content strategies for the company website and social media, achieving a 40% increase in organic traffic within three months
- Built successful customer relationships and assessed market opportunities, strategically positioning the brand within the aviation industry
- Championed participation in major industry events (EAA AirVenture, Sun 'n Fun), enhancing visibility and community relations
- Collaborated on a strategic three-year business plan with a turnaround firm, repositioning the company for sustainable growth
- Enhanced email marketing campaigns, increasing average open rates by 25% through targeted segmentation
Marketing Specialist
Van's Aircraft
10.2020 - 06.2021
- Implemented analytics to determine ROI on advertising spend, saving over $80K in unfocused expenditures
- Developed and executed social media promotions for marketing campaigns, significantly increasing engagement and reach
- Created diverse content (graphics, photos, flyers, job postings, website copy) to support various marketing initiatives
- Communicated with C-Suite executives to present objectives and align with company goals
- Led digital recruitment campaigns, enhancing brand visibility in the talent market
Marketing and Sales Specialist
Vashon Aircraft
06.2018 - 10.2020
- Developed targeted marketing campaigns, achieving a 32% sales increase through strategic outreach
- Managed FAA documentation and coordinated airworthiness inspections, ensuring regulatory compliance and on-time delivery
- Planned and analyzed participation in industry trade shows to maximize visibility and ROI
- Cultivated strong customer relationships for timely issue resolution and enhanced experience
- Conducted market research to identify trends, driving innovative marketing strategies
Education
Bachelor of Science - Marketing
OREGON STATE UNIVERSITY
CORVALLIS, ORSkills
- Market Research & Analysis
- Strategic Planning & Execution
- Lead Generation & Conversion
- Customer Relationship Management (CRM)
- Digital Marketing (SEO, SEM, Social Media, Email)
- Content Creation & Strategy
- Project Management
- Strong Collaboration & Communication
- Microsoft Office Suite
- Google Analytics
- WordPress
- Qualtrics
Timeline
Marketing Lead
Van's Aircraft
06.2021 - Current
Marketing Specialist
Van's Aircraft
10.2020 - 06.2021
Marketing and Sales Specialist
Vashon Aircraft
06.2018 - 10.2020
Bachelor of Science - Marketing
OREGON STATE UNIVERSITY
Similar Profiles
Lestat Acol-NewgenLestat Acol-Newgen
Customer Service Representative at Van's AircraftCustomer Service Representative at Van's Aircraft
Joshua PenaJoshua Pena
Sale's Associate at Van'sSale's Associate at Van's
Matthew KellyMatthew Kelly
Cashier at Van's ThriftwayCashier at Van's Thriftway
Madison HarringtonMadison Harrington
Appointment Department Specialist at Perfect Look SalonAppointment Department Specialist at Perfect Look Salon
Scott CantonwineScott Cantonwine
General Manager at CWC Investment CompanyGeneral Manager at CWC Investment Company