Kelsey Laughton
London,UK
Summary
A full package senior UX Designer with a Master's in consumer psychology and experience using psychological research to study behavioural patterns of consumers. Using research to create well-structured, creative wireframes that are transformed into high-fidelity deliverables for a diverse suite of digital products. Highly motivated, proactive and optimistic about whatever challenge might come next.
Overview
6
6
years of professional experience
Work History
Senior UX Designer
Radley Yeldar
London, UK
08.2022 - Current
- Devised engaging wireframes and interactive prototypes, demonstrating key user journeys and interactions with stakeholders.
- Contributed to the successful launch of 30+ high-profile projects by delivering exceptional UX design work under tight deadlines.
- Led workshops and brainstorming sessions with stakeholders to explore innovative ideas and foster creative problem-solving.
- Championed user-centred approach within the organization, influencing key decision-makers to prioritize user needs in product development efforts.
- Mentored junior UX designers, fostering a productive learning environment that facilitated professional growth and skill development.
UX/UI Designer
Goalden Hour
San Francisco, CA
07.2020 - 08.2021
- Created the alpha version for Goalden Hour startup of their IOS and android app, as well as a desktop app within 4 months.
- Devised site maps, three user flows, wireframes and mockups for designs based on UX methodologies, stakeholder requests and end-user feedback.
- Operated within two frontend web frameworks Eva and Ant design for UI engineer, utilizing associated templates and tools to shorten development time by 50%.
- Collaborated with the CEO and two designers to deliver valuable features meeting business and customer needs.
- Unified with the development team of six to implement and maintain continuous integration (CI) and continuous delivery (CD) practices.
Freelance UX Designer
Alaska Sun Technologies, Washtrax, Jaybirds Etc.
London, UK
03.2019 - 08.2020
- Researched user metrics to identify areas needing improvement and enhance user satisfaction for data driven design.
- Created site maps, wireframes, and research plans for diverse projects.
- Managed cohesive design quality across 12 projects, adhering to prescribed themes and functional choices.
- Collaborated with stakeholders and product managers to create holistic UX vision and strategies.
- Analyzed user feedback to influence future UX updates, ameliorating user concerns and pain points during subsequent patch cycles.
UX Design and Researcher
Vida UK
London, UK
11.2019 - 03.2020
- Utilized interdisciplinary research to conduct comprehensive studies and generate valuable insights.
- Researched and Interviewed all users sets, mapped the user journeys, broadened insights into the brand and completed a full site and content audit for Vida's main website
- Re-designed Vida's full website to become fit for purpose and built an operations dashboard to help visually manage and analyses data for the social care team.
- Collaborated with leadership team to identify relevant questions and determine best methods of collection.
UX Research Intern
CityFalcon
London, UK
05.2018 - 08.2018
- Produced a user research report to assess five unique targeted users groups and evaluate key pain points for the financial technology app.
- Interviewed 15 prospective users using mixed qualitative methods of in-depth interviews about their financial proclivity
- Recorded data from in-depth interviews to examine and record the results using user interview software for user recruitment and dovetail for analysis.
- Conceptualized, defined and translated four high-severity user pain points/ user requirements into project designs and implementation plans for development team.
Education
CERTIFICATE OF MANAGEMENT LEVEL 7 (fCMgr) -
Regents University
London, UK12.2019
Master of Science - PSYCHOLOGY
Regents University
London, UK12.2019
CERTIFICATE - USEREXPERIENCE DESIGN
Career Foundry
San Francisco, CA01.2018
BACHELOR OF SCIENCE, PSYCHOLOGY -
University of Nevada, Reno
Reno, NV12.2014
Skills
- Figma
- Google Analytics
- Website Architecture
- Wireframing and Prototype Design
- Usability Testing
- User Experience Testing
- Content Strategy
- HTML/ CSS
- Responsive design
- Client Communication
- Critical Thinking
Accomplishments
- Winner of the Digital Impact Award for best Digital report and best use of digital product for Legal & General
- Winner of the Corporate and Financial awards for best corporate website for GSK and best online report L&G
Timeline
Senior UX Designer
Radley Yeldar
08.2022 - Current
UX/UI Designer
Goalden Hour
07.2020 - 08.2021
UX Design and Researcher
Vida UK
11.2019 - 03.2020
Freelance UX Designer
Alaska Sun Technologies, Washtrax, Jaybirds Etc.
03.2019 - 08.2020
UX Research Intern
CityFalcon
05.2018 - 08.2018
CERTIFICATE OF MANAGEMENT LEVEL 7 (fCMgr) -
Regents University
Master of Science - PSYCHOLOGY
Regents University
CERTIFICATE - USEREXPERIENCE DESIGN
Career Foundry
BACHELOR OF SCIENCE, PSYCHOLOGY -
University of Nevada, Reno