Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Kelsey Laughton

London,UK

Summary

A full package senior UX Designer with a Master's in consumer psychology and experience using psychological research to study behavioural patterns of consumers. Using research to create well-structured, creative wireframes that are transformed into high-fidelity deliverables for a diverse suite of digital products. Highly motivated, proactive and optimistic about whatever challenge might come next.

Overview

6
6
years of professional experience

Work History

Senior UX Designer

Radley Yeldar
08.2022 - Current
  • Devised engaging wireframes and interactive prototypes, demonstrating key user journeys and interactions with stakeholders.
  • Contributed to the successful launch of 30+ high-profile projects by delivering exceptional UX design work under tight deadlines.
  • Led workshops and brainstorming sessions with stakeholders to explore innovative ideas and foster creative problem-solving.
  • Championed user-centred approach within the organization, influencing key decision-makers to prioritize user needs in product development efforts.
  • Mentored junior UX designers, fostering a productive learning environment that facilitated professional growth and skill development.

UX/UI Designer

Goalden Hour
07.2020 - 08.2021
  • Created the alpha version for Goalden Hour startup of their IOS and android app, as well as a desktop app within 4 months.
  • Devised site maps, three user flows, wireframes and mockups for designs based on UX methodologies, stakeholder requests and end-user feedback.
  • Operated within two frontend web frameworks Eva and Ant design for UI engineer, utilizing associated templates and tools to shorten development time by 50%.
  • Collaborated with the CEO and two designers to deliver valuable features meeting business and customer needs.
  • Unified with the development team of six to implement and maintain continuous integration (CI) and continuous delivery (CD) practices.

Freelance UX Designer

Alaska Sun Technologies, Washtrax, Jaybirds Etc.
03.2019 - 08.2020
  • Researched user metrics to identify areas needing improvement and enhance user satisfaction for data driven design.
  • Created site maps, wireframes, and research plans for diverse projects.
  • Managed cohesive design quality across 12 projects, adhering to prescribed themes and functional choices.
  • Collaborated with stakeholders and product managers to create holistic UX vision and strategies.
  • Analyzed user feedback to influence future UX updates, ameliorating user concerns and pain points during subsequent patch cycles.

UX Design and Researcher

Vida UK
11.2019 - 03.2020
  • Utilized interdisciplinary research to conduct comprehensive studies and generate valuable insights.
  • Researched and Interviewed all users sets, mapped the user journeys, broadened insights into the brand and completed a full site and content audit for Vida's main website
  • Re-designed Vida's full website to become fit for purpose and built an operations dashboard to help visually manage and analyses data for the social care team.
  • Collaborated with leadership team to identify relevant questions and determine best methods of collection.

UX Research Intern

CityFalcon
05.2018 - 08.2018
  • Produced a user research report to assess five unique targeted users groups and evaluate key pain points for the financial technology app.
  • Interviewed 15 prospective users using mixed qualitative methods of in-depth interviews about their financial proclivity
  • Recorded data from in-depth interviews to examine and record the results using user interview software for user recruitment and dovetail for analysis.
  • Conceptualized, defined and translated four high-severity user pain points/ user requirements into project designs and implementation plans for development team.

Education

CERTIFICATE OF MANAGEMENT LEVEL 7 (fCMgr) -

Regents University
London, UK
12.2019

Master of Science - PSYCHOLOGY

Regents University
London, UK
12.2019

CERTIFICATE - USEREXPERIENCE DESIGN

Career Foundry
San Francisco, CA
01.2018

BACHELOR OF SCIENCE, PSYCHOLOGY -

University of Nevada, Reno
Reno, NV
12.2014

Skills

  • Figma
  • Google Analytics
  • Website Architecture
  • Wireframing and Prototype Design
  • Usability Testing
  • User Experience Testing
  • Content Strategy
  • HTML/ CSS
  • Responsive design
  • Client Communication
  • Critical Thinking

Accomplishments

  • Winner of the Digital Impact Award for best Digital report and best use of digital product for Legal & General
  • Winner of the Corporate and Financial awards for best corporate website for GSK and best online report L&G

Timeline

Senior UX Designer

Radley Yeldar
08.2022 - Current

UX/UI Designer

Goalden Hour
07.2020 - 08.2021

UX Design and Researcher

Vida UK
11.2019 - 03.2020

Freelance UX Designer

Alaska Sun Technologies, Washtrax, Jaybirds Etc.
03.2019 - 08.2020

UX Research Intern

CityFalcon
05.2018 - 08.2018

CERTIFICATE OF MANAGEMENT LEVEL 7 (fCMgr) -

Regents University

Master of Science - PSYCHOLOGY

Regents University

CERTIFICATE - USEREXPERIENCE DESIGN

Career Foundry

BACHELOR OF SCIENCE, PSYCHOLOGY -

University of Nevada, Reno

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