KELSEY MCCLELLAND
Austin,TX
Summary
Dynamic Product Specialist with expertise in managing full product lifecycles, ensuring alignment with customer needs and market trends to drive revenue growth. Successfully developed data-driven marketing initiatives that enhanced product value and market penetration. Exceptional communicator skilled in delivering impactful presentations and fostering cross-functional collaboration among Sales, Marketing, Support, and R&D teams. Proficient in utilizing CRM tools, Figma, Adobe Creative Suite, and web development tools to execute projects effectively.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Product Specialist
DynaTouch, a Division of Harris Computer
Remote, USA
01.2023 - Current
- Launched a customer support portal, driving adoption through hosting training webinars to increase web-based ticket submissions from 0% to 14.7% in 3 months and reduce support team reliance on phone and email.
- Guided cross-functional teams by fostering clear communication, aligning priorities, and facilitating collaboration to achieve cohesive progress and successful product outcomes.
- Conducted product demos to clients, prospects, and partners, effectively showcasing unique value propositions.
- Implemented a customer outreach and win/loss analysis program, creating a Zoho module to track interviews, uncover trends, and inform product decisions.
- Developed and launched products in collaboration with R&D, defining product vision and requirements while ensuring alignment with customer needs.
- Authored comprehensive product documentation including user guides, knowledgebase articles, training presentations, and technical specifications, tailored for diverse audiences.
- Created product prototypes in Figma to support sales demos and enhance customer understanding of product features.
- Optimized team workflows by designing Zoho CRM modules, forms, and reports to streamline collaboration and data collection processes.
- Managed P&L documents for all kiosk purchases, ensuring accurate financial reporting and cost transparency.
Marketing Specialist
DynaTouch, a Division of Harris Computer
Remote, USA
01.2020 - 12.2022
- Led a successful product migration launch by creating detailed launch plans and collaborating with cross-functional teams, achieving a 100% customer migration rate.
- Provided strategic insights from Product Management courses to senior stakeholders, driving the creation of a new Product Management department within the company.
- Managed the end-to-end development of six company websites, earning recognition for outstanding performance and impactful results.
- Elevated brand recognition through targeted marketing campaigns, aligning design and messaging with customer pain points to enhance engagement and retention.
- Recognized for exceptional collaboration and results, receiving accolades from leadership, including an 'Above and Beyond' badge from a Manager and an EVP.
- Exhibited a strong work ethic and focus, earning the 'Discipline – unwavering & relentless focus' badge for consistent delivery of high-quality work.
Education
Bachelor of Science - Advertising
The University of Texas At Austin, Moody College
Austin, TXSkills
- Attention to detail
- Cross functional leadership
- Customer training
- End to end feature delivery
- Outstanding interpersonal skills
- Presentation skills
- Product launches
- Technical acumen
- User feedback collection
- Value propositions
Certification
Certificate in Business Foundations
The University of Texas at Austin, McCombs School of Business, Austin, TX
Coursework in Statistics in Market Analysis, Foundations of Management and Organizational Behavior, Introduction to Macroeconomics, and Introduction to Microeconomics.
Pragmatic Certified Product Marketer
Pragmatic Institute
Coursework in Foundations, Market, Launch, and Price.
References
References available upon request.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full TimeWork Location
RemoteHybridImportant To Me
Career advancementWork-life balanceCompany Culture401k matchHealthcare benefitsWork from home optionPaid time offStock Options / Equity / Profit SharingPersonal development programsTimeline
Product Specialist
DynaTouch, a Division of Harris Computer
01.2023 - Current
Marketing Specialist
DynaTouch, a Division of Harris Computer
01.2020 - 12.2022
Bachelor of Science - Advertising
The University of Texas At Austin, Moody College
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