KELSEY NECHODOM

Freedom,WI

Summary

Goal orientated, client centric account planner with an exceptional record of achievement looking to grow professionally within a Media or Marketing organization. Talented Media Planner experienced in supporting and enhancing cable TV and digital campaigns. Well-organized with excellent project management skills and a self-directed nature. Looking to bring 12 years of related experience to a challenging new role.

Overview

years of professional experience

Work History

Account / Media Planner

Spectrum Reach

Appleton, WI

07.2014 - Current

Planned and acquired media for multiple digital channels-display, online video, STTV, OTT, SEM and Social.
Designed overall media campaigns, developing digital and cable TV media plans defining project goals and outlining budgets in collaboration with account executives.
Developed presentations, execution plans and tracking metrics for each campaign.
Increased brand awareness through creation of innovative cable TV and digital products for major local clients.
Researched and developed media buying plans, prioritizing cost-effective content with maximum impact by using research tools-Nielson, Comscore, Kantar, AdMall and Prime Lingo.
Oversaw digital billing processes for local clients.
Incorporated media database technologies such as UTM codes and tracking pixels into media planning efforts.
Prepared performance analysis reports on media properties, presenting findings to account executives or clients.
In 2021 account executives exceeded budget by over 3% in 2021.
Use Salesforce to manage opportunities and digital campaigns.

Account Coordinator

Time Warner Media (Spectrum Reach)

Appleton, WI

02.2010 - 07.2014

Prepared, filed and retrieved sales-related documents such as contracts.
Updated internal databases with account information to maintain concise, clear records.
Managed costs and billing and resolved financial discrepancies effectively through organizational management of account information using eclipse software.
Monitored campaign performance and collaborated with internal teams to optimize campaigns and identify underperforming accounts.
Assisted in developing and implementing business improvement programs to bring gradual, ongoing improvements to products, processes and services.
Facilitated weekly status reports, project documentation and client billing.
Liaised with internal teams to facilitate proper pre-and post-sales service.
Analyzed invoices to detect discrepancies, duplicate payments and overpayments.
Developed highly-efficient administrative team through ongoing coaching and professional development opportunities.
Escalated issues to appropriate channels as necessary.
Kept high average of performance evaluations over 4.5 years as Account Coordinator.

Supplier Coordinator/Cost Analyst

Oshkosh Corporation

Oshkosh, WI

11.2006 - 01.2010

Utilized cost estimation systems to document project information, create estimates and revise project costs to reflect current data.
Delivered comprehensive bid proposals for prototype projects and gained client approval on costs.
Calculated correct costs for project-specific goods and services by gathering information from team members, sub-contractors and vendors.
Prepared estimates used by management for purposes such as planning, organizing and scheduling work.
Provided recommendations and executed strategies for revenue growth opportunities.

Education

Bachelor of Science Degree - Public Relations, Marketing

Northern Michigan University

Marquette, MI

05.2004

Skills

Promotions and Advertising
Media Communications
Media Outlets Research
Presentation Materials
Digital Communications
Creative Strategies

Schedule Coordination
Detail-Oriented
Time Management
Problem Solving
Program Planning
Team Management

Timeline