Kelsey Tonning
Fort Collins,CO
Summary
Healthcare professional with 10+ years of experience supporting workforce development, care coordination, and service delivery across behavioral health, post-acute, and community-based settings. Strong background in team-based care models, including Wraparound principles, with a focus on strengthening provider capacity, improving care transitions, and supporting positive outcomes for youth and families with complex needs. Skilled in training, coaching, and facilitating multidisciplinary teams, with the ability to assess learning needs, analyze service data, and adapt strategies to ensure fidelity and effective implementation. Proven ability to build collaborative partnerships, deliver technical assistance, and translate best practices into sustainable, high-quality care.
Overview
2027
2027
years of professional experience
Work History
Director of Sales & Marketing
Integral Senior Living
Greeley, CO
01.2025 - 04.2026
- Lead in-market provider engagement strategy for Independent Living, Assisted Living, and Memory Care community in competitive healthcare market.
- Build consultative partnerships with hospitals, skilled nursing facilities, discharge planners, case managers, and physician groups to optimize referral flow and appropriate placement.
- Educate referral partners on care levels, eligibility criteria, and transition workflows to improve alignment and patient outcomes.
- Analyze referral source performance, payer mix trends, and conversion data to identify workflow optimization and growth opportunities.
- Present engagement performance metrics and census analytics to executive leadership for strategic planning.
- Developed and executed comprehensive sales strategies to enhance market presence, brand awareness, and improve customer engagement initiatives
- Recognized community as Top 20 out of 140+ communities by CarePatrol (2025).
Patient Liaison (Contract)
SignatureMD
2023 - Current
- Facilitated transition of traditional primary care practices to concierge medicine model serving 2,000–5,000 patient panels.
- Educated patients and provider teams on care access workflows, membership structure, and coordination processes.
- Consistently exceeded conversion targets through consultative engagement strategy.
- Maintained detailed CRM documentation and prepared physician-facing enrollment performance reports.
- Supported onboarding and mentorship of new Patient Liaisons to improve engagement consistency and conversion outcomes.
Community Relations Director
Cogir Senior Living
Broomfield, CO
2024 - 2025
- Led provider network expansion strategy during new community lease-up, applying a wraparound approach to connect prospective residents and families with comprehensive, individualized support services; secured 100+ deposits while exceeding monthly pre-leasing goals.
- Increased active lead volume by 76% through strategic outreach planning and development of community-based partnerships that supported holistic, needs-based referrals.
- Achieved a 52% tour-to-deposit conversion rate (vs. 25% industry average) by conducting in-depth, consultative assessments that identified medical, social, and environmental needs and aligned individuals with appropriate services.
- Generated $380K+ in incremental revenue by leading pricing optimization strategies and tracking performance metrics to inform data-driven decision-making.
- Managed a pipeline of 700+ active leads in Yardi CRM, leveraging data analytics to guide outreach strategy, improve engagement, and support coordinated, client-centered transitions.
- Developed and executed quarterly provider engagement and marketing plans rooted in competitive analysis, community needs, and wraparound service integration.
- Provided multi-site leadership and sales support for underperforming communities, implementing targeted engagement strategies to stabilize census and improve outcomes.
- Cultivated relationships with local organizations and community partners to expand access to resources, strengthen referral pathways, and promote a wraparound system of care for seniors and families.
Transitional Care Manager
Bayada Home Health Care
Loveland, CO
2020 - 2023
- Managed preferred provider relationships with hospital systems and skilled nursing facilities to improve care transitions and reduce rehospitalizations.
- Coordinated transitional care plans to enhance patient outcomes and ensure continuity of services.
- Educated physicians, discharge planners, and case managers on home health eligibility guidelines, utilization criteria, and outcome metrics.
- Supported hospital partners in achieving financial and quality benchmarks through appropriate post-acute placement strategy.
- Collaborated cross-functionally with internal clinical and operations teams to optimize referral workflows and continuity of care.
- Leveraged EPIC, NaviHealth, CareLink, and PointClickCare to synthesize patient data and support care planning decisions.
- Presented referral performance trends and quality outcome data to provider stakeholders.
Marketing Manager
Bayada Home Health Care
Northern Colorado
2017 - 2023
- Managed a portfolio of 100+ healthcare referral accounts across hospitals, physician offices, rehabilitation facilities, and senior living communities, cultivating strategic partnerships to support coordinated, client-centered care within a wraparound framework.
- Developed and executed data-driven outreach and engagement strategies, analyzing referral trends and market data to identify growth opportunities and strengthen provider collaboration.
- Facilitated group meetings and case consultations with providers and interdisciplinary teams to align on client needs, streamline referral processes, and support seamless transitions across levels of care.
- Collaborated with internal teams and external partners to enhance communication, integrate services, and ensure continuity of care across systems.
- Consistently achieved 15%+ quarterly growth by leveraging performance metrics, adapting outreach strategies, and maintaining strong, trust-based relationships with referral sources.
Client Services Manager
Bayada Home Health Care
2016 - 2017
- Directed daily intake, scheduling, and care coordination operations within a wraparound framework, managing client flow from initial contact through service engagement and ensuring timely access to care.
- Implemented and monitored standardized intake and documentation procedures, achieving 100% accuracy in electronic medical records (EMR) while ensuring compliance with organizational, state, and federal regulations.
- Supervised and supported clinical and administrative staff through regular team meetings, coaching, and group facilitation, promoting accountability, collaboration, and high-quality service delivery.
- Led multidisciplinary team meetings and facilitated group discussions to support client-centered treatment planning and coordinated care.
- Coordinated communication among clients, families, and cross-functional healthcare providers to ensure alignment of services and continuity of care.
- Applied wraparound principles to develop individualized, strengths-based care plans, emphasizing family voice, cultural responsiveness, and community integration
Education
Bachelor of Arts - Social Work (Communications Emphasis)
University of Iowa
Skills
Wraparound Care & Coordination
Wraparound Care Coordination ● Continuum-of-Care Strategy ● Referral & Care Coordination Workflows ● Post-Acute Care Transitions ● Utilization Management (UM) Alignment ● Value-Based Care Support
Collaboration, Facilitation & Engagement
Provider Network Engagement ● Group Facilitation & Interdisciplinary Team Collaboration ● Provider Education & Stakeholder Training ● Cross-Functional Collaboration (Clinical, Operations, Community Partners, Leadership)
Leadership & Systems Strategy
Workflow Optimization ● Performance Metrics & Outcomes Tracking ● Strategic Growth & Market Analysis ● Program Development & Process Improvement
Data & Systems
Healthcare CRM & EMR Systems (Yardi, EPIC, NaviHealth, CareLink, PointClickCare, Tableau)
Affiliations
- Professionals for Seniors of Northern Colorado (2025)
- Alzheimer’s Association Walk to End Alzheimer’s – Team Captain (2025)
AWARDS & RECOGNITION
- Top 20 Community Ranking (140+ communities) – CarePatrol (2025)
- Salesperson of the Month – Assisted Living Locators (2025)
Timeline
Director of Sales & Marketing
Integral Senior Living
01.2025 - 04.2026
Patient Liaison (Contract)
SignatureMD
2023 - Current
Community Relations Director
Cogir Senior Living
2024 - 2025
Transitional Care Manager
Bayada Home Health Care
2020 - 2023
Marketing Manager
Bayada Home Health Care
2017 - 2023
Client Services Manager
Bayada Home Health Care
2016 - 2017
Bachelor of Arts - Social Work (Communications Emphasis)
University of Iowa