Kelsey Turner
San Francisco,CA
Summary
San Francisco based Visual Merchandising Manager with 13+ years of experience, enhancing customer experience and driving $4.2 million in annual sales. Expert in merchandise presentation and project management. I work to blend creativity with strategic thinking to bring brand stories to life.
Overview
8
8
years of professional experience
Work History
Visual Merchandising Manager
Urban Outfitters, Inc.
06.2023 - Current
- Managed visual operations for a 27,000 sq ft store, enhancing customer experience across 5 floors.
- Executed large-scale merchandising and display projects, improving product visibility and customer engagement.
- Collaborated with corporate teams to set up seasonal prototypes.
- Provided real-time merchandising and styling examples as well as weekly feedback to field teams across California.
- Traveled district-wide, fostering merchandiser development and training.
Visual Merchandising Manager
Urban Outfitters, Inc.
07.2019 - 06.2023
- Managed daily visual and inventory operations boosting annual sales to $4.2 million.
- Partnered with in-store Display Artist and Department Managers to create an engaging visual experience for the UO customer.
- Managed visual direction of display and merchandising process from planning through execution to meet company expectations.
- Assessed store business utilizing company reporting tools in order to maximize sales and customer experience.
- Set clear objectives and expectations by coaching team members on store process, business analysis, visual standards, and visual display.
- Provided district-wide training and feedback, fostering new merchandisers' growth and skill development.
Department Manager
Urban Outfitters, Inc.
08.2017 - 06.2019
- Maintain overall operations of the Women's Apparel and Women's Accessories departments, including inventory management and visual merchandising.
- Met departmental sales goals by monitoring and analyzing sales performance and identifying areas for improvement.
- Led a team of 30-50 sales associates to provide exceptional customer service and a positive shopping experience for our customers.
- Collaborated with the Visual Merchandising Manager to develop creative and innovative solutions that adapt seasonal direction to the department in an inspiring way.
Education
Bachelor of Arts - International Studies
University of San Francisco
San Francisco05-2015
Skills
- Customer Experience
- Merchandise Presentation
- Creative Vision
- Visual Storytelling
- Project Management
- Project Planning
- Store Design
- Retail Sales
- Mannequin styling
- Space planning
- Sales analysis
- Window displays
Timeline
Visual Merchandising Manager
Urban Outfitters, Inc.
06.2023 - Current
Visual Merchandising Manager
Urban Outfitters, Inc.
07.2019 - 06.2023
Department Manager
Urban Outfitters, Inc.
08.2017 - 06.2019
Bachelor of Arts - International Studies
University of San Francisco
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