Kendall Howell
Cleveland,OH
Summary
Strategic Marketing Professional with 5 years of experience in content creation, brand communication, and audience engagement. Expertise in digital marketing, social media, public relations, event strategy, and relationship management. Focused on developing innovative marketing initiatives that enhance brand loyalty and deliver impactful experiences.
Overview
5
5
years of professional experience
Work History
Marketing Manager
Stark Enterprises
Cleveland, OH
11.2025 - Current
- Directed social media, content, campaigns, events, and sponsorship programs, enhancing visibility for a premier mixed-use destination
- Led multi-property marketing strategy across retail, office, and residential portfolios, resulting in increased traffic and engagement
- Oversaw development of marketing collateral and digital content, maintaining brand consistency across all properties
- Managed media relations and enterprise-wide initiatives, including press releases, newsletters, and strategic collaborations with creative teams and senior leadership
Merchandising Specialist
CrossCountry Mortgage
Cleveland, OH
12.2024 - 11.2025
- Sourced new products from various vendors for store implementation and collaborated with creative team to approve brand designs for items and apparel.
- Analyzed consumer purchasing trends to inform inventory decisions, resulting in optimized stock levels and reduced waste.
- Maintained company's online promotional store and processed custom orders from Loan Officers.
Executive Casino Host
JACK Entertainment
Cleveland, OH
01.2024 - 12.2024
- Partnered with marketing to orchestrate exclusive events, increasing VIP guest attendance and boosting casino revenue.
- Cultivated one-on-one relationships with premium players, enhancing satisfaction and loyalty through personalized experiences.
- Analyzed player behavior to identify retention strategies, improving customer loyalty.
Advertising Specialist
JACK Entertainment
Cleveland, OH
06.2022 - 01.2024
- Reviewed and proofed advertising collateral (digital and print) to ensure quality and support successful production.
- Maintained company website by uploading content and promoting monthly offers using WordPress backend skills.
- Developed and installed casino signage to enhance marketing visibility.
Leasing and Marketing Manager
Cardinal Group Management
Akron, OH
11.2021 - 04.2022
- Executed targeted marketing strategies, resulting in a notable increase in tenant inquiries and enhanced property visibility.
- Executed marketing campaigns, surveys, contests, and giveaways to enhance tenant engagement and maintain active social media presence.
- Facilitated communication between management and residents, providing administrative support to strengthen community relations.
Education
BBA - Marketing and Economics
Kent State University
Kent, OH05-2021
Associate of Arts - Marketing
Kent State University
Kent, OH05-2019
Skills
- Marketing strategy
- Social media management
- Content development
- Event marketing
- Public and media relations
- Email and newsletter communication
- Website content management
- WordPress and Canva
- Stakeholder management
Timeline
Marketing Manager
Stark Enterprises
11.2025 - Current
Merchandising Specialist
CrossCountry Mortgage
12.2024 - 11.2025
Executive Casino Host
JACK Entertainment
01.2024 - 12.2024
Advertising Specialist
JACK Entertainment
06.2022 - 01.2024
Leasing and Marketing Manager
Cardinal Group Management
11.2021 - 04.2022
BBA - Marketing and Economics
Kent State University
Associate of Arts - Marketing
Kent State University