Kendra Rodriguez
Austin,TX
Summary
Strategic marketing professional with 5+ years of experience supporting revenue growth, cross-functional execution, and data-informed decision making within retail and multi-brand environments. Skilled at translating performance insights into actionable plans that support category growth and customer engagement. Strong background in customer segmentation and lifecycle marketing strategies that maximize ROI.
Overview
3
3
years of professional experience
Work History
Program Manager, Supplier Marketing & Advertising
Amazon + Whole Foods Market Inc
Austin, TX
01.2026 - Current
- Support planning and execution of supplier-funded marketing initiatives across Amazon + Whole Foods Market.
- Partner closely with cross-functional teams to coordinate campaign strategy and ensure seamless delivery across channels.
- Translate supplier objectives into actionable marketing plans spanning across paid media, email, social, and onsite activation.
- Develop post-campaign reporting that highlights opportunities for optimization and growth.
- Manage timelines, stakeholder communication, and campaign deliverables to ensure initiatives launch accurately and on schedule.
Senior Digital Channel Marketer
Amazon + Whole Foods Market Inc
Austin, TX
10.2024 - 01.2026
- Led end-to-end email campaign planning supporting category initiatives and revenue-driving promotions.
- Built dashboards tracking KPI metrics to inform strategic recommendations.
- Presented recurring performance updates to leadership, surfacing risks and growth opportunities.
- Applied testing and segmentation strategies to improve campaign effectiveness and customer lifecycle engagement.
- Managed multiple priorities in fast-paced environments while maintaining high attention to detail.
Email Marketing Manager
Boosted Commerce
Los Angeles, CA
04.2023 - 10.2024
- Owned lifecycle and retention strategy across a portfolio of DTC brands, contributing to 20% MoM revenue growth.
- Led cross-functional planning for seasonal initiatives and product launches across marketing and product teams.
- Developed automation programs that increased placed orders by 170% through improved customer engagement.
- Delivered performance insights to leadership, identifying opportunities to strengthen retention and lifetime value.
Education
Master of Business Administration - Marketing
University of The Incarnate Word
San Antonio, Texas05-2021
Bachelors - Sport, Event & Tourism Management
University of Texas San Antonio
San Antonio, Texas12-2016
Skills
- Campaign Planning & Execution
- Customer & Supplier Partnerships
- Data Analysis & Performance Reporting
- Marketing Automation Platforms (Email, SMS, Push)
- Cross-Functional Collaboration
- Project Management
- Customer Segmentation Strategy
- A/B Testing & Optimization
- Attention to Detail
- Competitive Landscape
Timeline
Program Manager, Supplier Marketing & Advertising
Amazon + Whole Foods Market Inc
01.2026 - Current
Senior Digital Channel Marketer
Amazon + Whole Foods Market Inc
10.2024 - 01.2026
Email Marketing Manager
Boosted Commerce
04.2023 - 10.2024
Bachelors - Sport, Event & Tourism Management
University of Texas San Antonio
Master of Business Administration - Marketing
University of The Incarnate Word