Kennedy Oakes
Orlando,FL
Summary
Customer engagement and business strategy expert with over 7 years of experience driving growth in hospitality and consumer products. Proven ability to develop loyalty programs and foster cross-functional partnerships that enhance customer experiences. Proficient in data analysis, stakeholder management, and program optimization, consistently improving customer satisfaction and supporting commercial objectives.
Overview
9
9
years of professional experience
Work History
Assistant Manager, Licensing
Disney Consumer Products
Orlando, FL
2024.09 - 2026.06
- Defined and executed North American business strategy for licensed pet and retail loyalty programs managing over 25 licensees from contract negotiation to product launch.
- Collaborated across creative, legal, retail, sales, finance, and marketing teams to maximize commercial opportunities while ensuring adherence to corporate brand guidelines.
- Managed intake and oversight of licensee contracts, including drafting amendments, processing renewals, and onboarding new partners.
Associate Manager, Licensing
Disney Consumer Products
Orlando, FL
2021.11 - 2024.09
- Prepared data-driven business updates on product line plans, sales forecasts, and marketing impact to support category strategies.
- Conducted competitive and market analysis within beauty and personal care sectors to identify trends and whitespace opportunities.
- Managed daily communications with licensees in health, beauty, pets, and dry goods categories, coordinating approvals for products and marketing materials.
Guest Experience Manager
Disney Parks and Resorts
Orlando, FL
2019.02 - 2021.11
- Directed teams of over 50 cast members across front office, bell services, custodial, and housekeeping operations.
- Developed and implemented training programs for custodial and housekeeping staff, emphasizing safety and cleanliness standards.
- Led research initiative analyzing service delivery and guest satisfaction in concierge club-level lounges; presented findings to executive leadership.
Revenue Manager
The Tennessean Hotel
Knoxville, TN
2017.03 - 2018.12
- Optimized pricing and yield strategies in response to market conditions, enhancing occupancy rates and average daily rate.
- Developed annual rooms revenue budget and weekly performance reports, analyzing year-over-year sales trends to inform strategic decisions.
- Collaborated with marketing to create campaigns that enhanced visibility of business availability and increased direct-to-consumer retention.
Education
Bachelor of Science - Retail, Hospitality, Tourism Management
The University of Tennessee
Knoxville2018-12
Skills
- Contract negotiation
- Project management
- Sales forecasting
- Data and market analysis
- Client relationship management
- Cross-functional collaboration
- Team leadership
- Strategic planning
- Marketing strategy
- Brand compliance
Timeline
Assistant Manager, Licensing
Disney Consumer Products
2024.09 - 2026.06
Associate Manager, Licensing
Disney Consumer Products
2021.11 - 2024.09
Guest Experience Manager
Disney Parks and Resorts
2019.02 - 2021.11
Revenue Manager
The Tennessean Hotel
2017.03 - 2018.12
Bachelor of Science - Retail, Hospitality, Tourism Management
The University of Tennessee