Kenneth Kerdock
Beverage Industry Sales Manager
Maplewood,NJ
Summary
Dynamic sales professional with a track record of developing successful territory strategies and fostering strong customer relationships. Skilled in market analysis and cross-functional collaboration to achieve sales targets and enhance brand visibility.
Overview
23
23
years of professional experience
Work History
State Manager
Cirona Labs, LLC
2025.04 - 2026.04
- Developed territory sales strategies to increase market penetration.
- Managed customer relationships, ensuring high satisfaction and retention rates.
- Conducted market analysis to identify growth opportunities within assigned territory.
- Collaborated with cross-functional teams to align marketing initiatives with sales goals.
- Delivered product training sessions to enhance team knowledge and customer engagement.
- Developed strong relationships with key decision-makers, fostering trust and loyalty in the assigned territory.
- Cultivated relationships with key accounts in territory and provided support to drive customer satisfaction.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
Region Manager
Sompriya Fine Spirits
2021.09 - 2024.05
- Led regional sales strategies to increase market penetration and brand visibility.
- Oversaw inventory management and distribution logistics for efficient product flow.
- Analyzed market trends and competitor activities to inform strategic decision-making processes.
- Cultivated relationships with key distributors to strengthen supply chain partnerships.
- Region included multiple markets with multiple distributors from Maryland to Maine
Sales Manager
Verity Wine Partners
2020.07 - 2021.08
- Trained and mentored sales team members to enhance product knowledge and customer engagement.
- Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
- Analyzed market trends to identify growth opportunities and refine sales approaches.
- Collaborated with marketing teams to create promotional materials aligned with brand messaging.
- Enhanced sales team morale and cohesion, organizing team-building activities and maintaining open communication channels.
Regional Sales Manager
Foley Family Wines
2014.09 - 2020.02
- Cultivated strong relationships with key clients, enhancing customer satisfaction and retention rates.
- Analyzed market trends and competitor activity to identify new business opportunities.
- Presented quarterly performance reports to senior management, outlining achievements and strategic recommendations.
- Developed strong rapport with customers by consistently delivering exceptional service, resulting in increased loyalty and referrals.
- Strengthened customer relationships through regular visits, addressing concerns, and providing product information.
- Regularly reported progress updates on sales targets attainment along with insightful market analysis to the senior management, facilitating informed decision making.
- Managed accounts to retain existing relationships and grow share of business.
- Attended trade shows and industry events to promote company products and services.
- Enhanced brand visibility by organizing and participating in industry events, trade shows, and conferences.
Northeast Sales Manager
Carriage House Imports, LLC
2008.04 - 2014.08
- Developed and executed strategic sales plans to enhance market presence in Northeast region.
- Led cross-functional teams to drive product launches, ensuring alignment with corporate objectives.
- Analyzed market trends to identify growth opportunities, adapting strategies for sales efficiency.
- Mentored junior sales staff, fostering professional development and enhancing team performance.
- Regularly analyzed market trends to identify new opportunities for growth within the Northeast territory.
- Established strong relationships with key clients, resulting in long-term partnerships and repeat business.
- Expanded brand visibility by conducting product presentations at industry trade shows and events.
- Managed accounts to retain existing relationships and grow share of business.
Sales Representative
Manhattan Beer Distributors
2003.01 - 2008.03
- Cultivated strong relationships with clients to enhance customer satisfaction and retention in the NYC West Village territory
- Enhanced client satisfaction by addressing concerns promptly and providing exceptional service.
- Generated additional sales opportunities with upselling and cross-selling techniques.
- Expanded customer base through cold calling, networking, and relationship building.
- Conducted product demonstrations to educate customers on features, benefits, and competitive advantages.
- Cultivated deep understanding of product features to answer questions and overcome objections.
- Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
- Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
Education
Bachelor of Arts - Psychology
Arizona State University
Skills
- Relationship management
- Revenue growth
- Positive attitude
- Teamwork
- Sales leadership
- Problem-solving abilities
- Reliability
- Excellent communication
- Computer skills
- Organizational skills
- Relationship building
- Customer relationship management
Timeline
State Manager
Cirona Labs, LLC
2025.04 - 2026.04
Region Manager
Sompriya Fine Spirits
2021.09 - 2024.05
Sales Manager
Verity Wine Partners
2020.07 - 2021.08
Regional Sales Manager
Foley Family Wines
2014.09 - 2020.02
Northeast Sales Manager
Carriage House Imports, LLC
2008.04 - 2014.08
Sales Representative
Manhattan Beer Distributors
2003.01 - 2008.03
Bachelor of Arts - Psychology
Arizona State University