KENNETH MELHADO

 Organized and managed special events, including press conferences and product unveilings, generating buzz and excitement around new
offerings.
 Spearheaded community outreach programs to bolster company
reputation as a socially responsible organization.
 Conducted market analysis and monitored competitive activity.
 Developed innovative marketing and PR strategies.

• Increased brand awareness by developing and implementing strategic public relations campaigns.
• Monitored industry trends to identify opportunities for proactive media outreach campaigns.

• Assisted travelers in applying for new or emergency passports.
• Monitored visa and passport application processes.
• Helped travelers retrieve stolen documents and fill out paperwork.
• Verified document information and applications.
• Oversaw social media presence and aligned posts to include branding and trending ideas.
• Reviewed marketing materials and documents for brand accuracy and trending design.

• Interviewed show guests and moderated discussions.
• Produced show advertisements.
• Researched topics for comment and discussion.
• Made promotional appearances at public events.
• Read prepared scripts for radio and television shows.

• Established relationships with key decision-makers within customer's organization to promote growth and retention.
• Restructuring brand and new image
• Worked with existing customers to increase purchases of products and services.