Kenneth "Brock" Sellers
Knoxville,Tennessee
Summary
A seasoned Vice President , I excel in team leadership and strategic decision-making, driving profitability and fostering robust stakeholder relationships. With a track record of negotiating high-value contracts and championing talent development, my approach has significantly enhanced operational efficiency and revenue growth, notably developing Mrs. Freshley's into a leading brand.
As a Director of Distributor Relations I negotiated and executed all legal realms of the Company / Franchisee agreements in many states.
As a Key Account Manager and Vice President I have worked with many Regional and National Accounts in most states in the South East and Mid West . Business Segments included are DSD, Wholesale /Grocery, Fast Food, Restaurants, Prisons, Schools, Vending and Government Contracts.
Overview
32
32
years of professional experience
Work History
Vice President
Flowers Baking Company of Knoxville LLC
04.2016 - 05.2024
- Cultivated strong relationships with key stakeholders, including customers, vendors, regulators, and community leaders to promote collaboration and long-term success.
- Led cross-functional teams for the successful completion of major projects, resulting in increased efficiency and client satisfaction.
- Demonstrated proficient leadership skills to motivate employees and build competent teams.
- Collaborated with senior management to develop strategic initiatives and long term goals.
- Enhanced company profitability by implementing strategic business plans and optimizing operational processes.
- Managed at times over 200 Independent Franschises with $130m gross revenue per year.
Vice President
Flowers Baking Company , Lenexa & Batesville
10.2012 - 04.2016
- Demonstrated proficient leadership skills to motivate employees and build competent teams.
- Collaborated with senior management to develop strategic initiatives and long term goals.
- Negotiated high-value contracts that maximized profitability while mitigating risks for the organization.
- Managed financial planning and budgeting processes, ensuring fiscal responsibility and maximizing return on investments.
- Developed new revenue streams by identifying growth opportunities and forging strategic partnerships with key industry players.
- Identified opportunities to improve business process flows and productivity.
- Championed talent development programs, promoting employee engagement and retention while enhancing overall workforce capabilities.
Regional Director of Distributor Relations
Flowers Baking Company of Villa Rica
07.2006 - 10.2012
- Represented the company in all aspects in the Independent Distributor Franchisee program.
- Recruited and vetted New Franchisee partners.
- Negotiated, Prepared and Executed all Franchisee legal documents.
- Represented company in Third Party programs such as Truck Leases, Truck Service Programs, Automobile & Commercial Insurance, Health and Disability Insurance.
- Managed Company Fleet Program with DOT Compliance.
- Primary Liaison between the Company and Franchisee with over 250 Franchisees and $162m gross revenue per year.
- Franchisee states included Al, GA, TN, NC, SC.
Director of Sales
Flowers Baking Company
01.2001 - 07.2006
- Enhanced customer satisfaction levels by addressing concerns promptly and providing tailored solutions.
- Achieved regional sales targets through effective territory management and relationship building with key clients.
- Increased sales revenue by developing and implementing strategic plans and setting performance goals for the sales team.
- Launched new products successfully into the market, coordinating marketing initiatives and comprehensive sales campaigns.
- Manged over 100 Independent DSD Distributors in each location at various times.
Regional National Account Manager
Flowers Foods Snack Division
07.1992 - 12.2000
- Built strong relationships with key decision-makers at the executive level within national accounts organizations.
- Collaborated with business development managers in partner planning process to develop mutual performance objectives, financial targets and critical milestones.
- Developed customized proposals that demonstrated a deep understanding of each client''s unique needs and goals.
- Brought lapsed accounts back to active status and providing additional revenue.
- Strengthened relationships with key clients by maintaining consistent communication and providing tailored solutions.
- Expanded national account portfolio through strategic prospecting and effective sales presentations.
- Increased market penetration by growing brand awareness.
- Managed, supported and grew business relationships with existing accounts and developed strategies to increase sales and revenue.
- Played an instrumental role in launching new products or services within the assigned national accounts territory.
- Achieved sales targets consistently by implementing effective sales strategies tailored to individual accounts.
- Instrumental in originating, developing and marketing the Mrs. Freshley's cake brand which became the #1 Pastry brand in the vending segment.
- Key Accounts included Vistar, Vendors Supply, Vend Service, Canteen, Service America, Coke USA and Pepsi Buffalo Rock.
- Awarded Sales Person on the Year 1994.
Education
High School Diploma -
John Mceachern
Powder Springs, GAAssociate of Science - Business Management
Kennesaw State University
Kennesaw, GABusiness Management
Valdosta State University
Valdosta, GASkills
- Team leadership
- Relationship building
- Decision-making
- Critical thinking
- Coaching and mentoring
- Complex Problem-solving
- Strategic planning
- Business development
- Results-driven
- Customer service
- Negotiation and persuasion
- Performance monitoring
Timeline
Vice President
Flowers Baking Company of Knoxville LLC
04.2016 - 05.2024
Vice President
Flowers Baking Company , Lenexa & Batesville
10.2012 - 04.2016
Regional Director of Distributor Relations
Flowers Baking Company of Villa Rica
07.2006 - 10.2012
Director of Sales
Flowers Baking Company
01.2001 - 07.2006
Regional National Account Manager
Flowers Foods Snack Division
07.1992 - 12.2000
High School Diploma -
John Mceachern
Associate of Science - Business Management
Kennesaw State University
Business Management
Valdosta State University
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