Summary
Overview
Work History
Education
Skills
Timeline
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Kenny G. Smith II

Parlin,NJ

Summary

Creative content producer with a unique blend of video production, editorial storytelling, and social media strategy. Experienced in video editing (Premiere Pro, Photoshop, Illustrator, InDesign), hip-hop journalism, and original IP development including a hip-hop card game and companion game show. Skilled at creating and promoting culturally resonant content across TikTok, Instagram, YouTube, and other platforms. Passionate about hip-hop culture and bringing authentic stories to life.

Overview

16
16
years of professional experience

Work History

Content Creator / Board Game Publisher

“So What’s The Scenario?” Card Game & Game Show
07.2020 - Current
  • Created and launched a 198-card hip-hop debate card game; wrote all scenario questions, rated artists, designed graphics, and authored instruction booklet.
  • Produced, hosted, and edited a companion video podcast/game show, generating long-form and short-form content for TikTok, Instagram, and YouTube (top short reaching 5K+ views).
  • Sold over 100 units through website with organic social promotion and digital marketing strategies.
  • Executed video and graphic production using Adobe Premiere Pro, Photoshop, Illustrator, and InDesign.

Director of Operations

Music To Go, LLC
11.2009 - Current
  • Digital ad trafficking and platform management for 1000+ radio station/podcast clients.
  • Build and maintain Wordpress websites and PWA mobile apps for radio stations and podcasts; optimized campaigns using Google Ads, DFP, and Analytics.
  • Provide timely feedback to developers on identified issues, enabling rapid resolution of bugs before launch deadlines.
  • Manage bug tracking systems efficiently, ensuring all issues were logged, prioritized, and resolved in a timely manner.
  • Improve customer satisfaction by efficiently resolving technical issues and providing timely support.

Education

Bachelor of Science - Journalism

St. John’s University
Jamaica, NY

Skills

  • Video Editing & Graphic Design: Adobe Premiere Pro, Photoshop, Illustrator, InDesign
  • Podcast & Show Production: On-camera hosting, editing, promotion
  • Social Media Strategy: TikTok, Instagram, YouTube Shorts, Facebook, Twitter
  • Editorial Writing & Interviews: Hip-hop journalism, cultural storytelling
  • Digital Marketing & Analytics: Google Analytics, SEO, MailChimp
  • Web Design: Wordpress, HTML/CSS, Javascript
  • Digital Ad Trafficking: Google DFP, Ad Exchange

Timeline

Content Creator / Board Game Publisher

“So What’s The Scenario?” Card Game & Game Show
07.2020 - Current

Director of Operations

Music To Go, LLC
11.2009 - Current

Bachelor of Science - Journalism

St. John’s University

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Kenny G. Smith II