Kent Lieberman
Los Angeles,CA
Summary
Advertising technology professional with experience managing and growing accounts across Entertainment, Gaming, and CPG advertisers.
Overview
5
5
years of professional experience
Work History
Account Coordinator
The Trade Desk
Los Angeles, CA
05.2022 - Current
- Serving as the primary account manager across a $100M book of clients, including Apple, Snapchat, 2K, Disney, Red Bull and CPGs
- Grew primary accounts 26% YoY while onboarding new business
- Managing relationships between buyers, SSPs, publishers, customer data platforms, clean rooms, and retail data partners
- Serving as the daily point of contact for client ad ops teams to ensure campaigns, and creatives assets are set-up correctly across CTV, display, native, in-app and digital-out-of-home buys.
- Experience building and presenting quarterly and annual business reviews with clients to advocate for additional investment, channel expansion, and 1PD implementation
- Responsible for revenue forecasting against monthly, quarterly, and year goals in concert with finance counterparts
Brand Teams Manager
OPUS Brand Studios
Los Angeles, CA
01.2020 - 12.2021
- Responsible for pairing brands with in-game and product placement opportunities across sports, gaming and entertainment
- Worked with leadership to successfully launch brand placements for Fortnite's Astronomical event featuring Travis Scott
- Vetted and selected talent (Jordan Clarkson and JR Smith) for LG Tone-Free, subsequently ensuring that social ad placements were executed timely and accurately across multiple social platforms
- Responsible for evaluating campaign success and drafting/publishing client case studies across BVLGARI, Epic Games, and LG
Paralegal
FLP Law Firm
Los Angeles, CA
07.2018 - 12.2019
- Responsible for editing attorney briefs and redacting legal documents concerning bankruptcy matters
- Experience vetting potential clients and transitioning them onto retainers
- Managed billing processes across a team of 3 attorneys
Education
International Relations
University of California, Los Angeles (UCLA)
Los Angeles, CASkills
- Account Management
- Digital Ad Ops
- In-Game Advertising
- DSP/SSP Mastery
- In-App Advertising
- Mastery of Customer Data Platforms
- Client Relationship Management
Timeline
Account Coordinator
The Trade Desk
05.2022 - Current
Brand Teams Manager
OPUS Brand Studios
01.2020 - 12.2021
Paralegal
FLP Law Firm
07.2018 - 12.2019
International Relations
University of California, Los Angeles (UCLA)
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