Content and brand manager in the influencer realm, spanning fashion and luxury goods. Passionate leader of MSJ baseball team and small business owner coaching local teens. Current SJSU student studying management information systems (MIS) and Sigma Alpha Epsilon Fundraising chairman.
Overview
5
5
years of professional experience
Work History
Fundraising Chairman
Sigma Alpha Epsilon
01.2023 - 01.2024
Managed several unique fundraisers including Splash a SAE - an event dedicated to promoting local business and raising money for charity through SAE
Aligned activity planning with SAE's values and financial budgeting to reinforce its vision
Expanded SAE's budget through Peer to Peer Fundraising
Social Media Manager + Chief Editor
@itscelesta
San Jose
01.2021 - 01.2023
Managed publicity for TikTok creator @itscelesta
Facilitated an increase of 40k+ new followers on TikTok through audience analysis
Professionally edited videos for YouTube, resulting in an increase of about 1k+ subscribers
Founder & Coach
Keon's Koaching
Fremont
01.2020 - Current
Instilled the significance of responsibility (both on and off the baseball field)
Responsible for an 80% enthusiasm increase toward baseball among clients
Increased 90% chance of ranking above others in the similar age group
Brand ROI Analysis, Analyzed return on investment for ~15 brand partners to understand which revenue streams we should continue to pursue. Hashtag Content Deep Dive, Researched hashtags used in existing videos to identify 20+ new video concepts.
Timeline
Fundraising Chairman
Sigma Alpha Epsilon
01.2023 - 01.2024
Social Media Manager + Chief Editor
@itscelesta
01.2021 - 01.2023
Founder & Coach
Keon's Koaching
01.2020 - Current
Bachelor of Business Administration -
San Jose State University
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