Heather Devlin-Juarez
Lehi
Summary
Innovative marketing director with a strong background in campaign analysis and brand management. Experienced in developing impactful marketing strategies, analyzing performance data, and optimizing outreach efforts to achieve measurable outcomes.
Overview
10
10
years of professional experience
Work History
Communications & Fundraising
Utah Independent Living Center
Salt Lake City
07.2025 - Current
- Developed launch plans encompassing strategic objectives, execution tactics, completion timelines, and budget allocation.
- Identified potential donors and built relationships with stakeholders to support fundraising initiatives.
- Developed logos and graphics that reflect brand values and target audience.
- Coordinated staff, volunteers, and external organizations to advance advocacy goals and enhance collaboration.
- Monitored legislation impacting organization and attended collaboration events with legislators to inform strategy.
Marketing Director
Atlanta Braves, MiLB- Gwinnett
Atlanta
09.2024 - 05.2025
- Collaborated with sales teams to develop promotional materials and campaigns that aligned with sales objectives.
- Managed social media accounts, enhancing engagement and expanding audience reach.
- Coordinated community outreach events that boosted fandom and increased ticket sales.
- Established partnerships with local businesses for cross-promotional opportunities.
- Managed marketing efforts across multiple platforms to enhance brand visibility.
Marketing and Communications Consultant
Contract- Multiple Clients
Atlanta
01.2016 - 08.2024
- Developed comprehensive marketing strategies for SMB clients, driving tailored solutions across diverse industries.
- Managed social media campaigns to increase brand visibility and engage target audiences effectively.
- Analyzed campaign performance data to refine marketing approaches and tactics.
- Drafted engaging copy for digital platforms, enhancing online presence through websites, emails, and blogs.
- Collaborated with graphic designers to produce visually appealing marketing materials.
- Provided training sessions on best practices in digital marketing and communications.
- Provided guidance on branding issues related to corporate identity standards.
- Analyzed customer feedback to inform product development strategies.
- Worked and negotiated with ad agencies across media channels
Education
Bachelor of Arts - Mass Communication And Media Studies
Arizona State University
Tempe, AZ12-2014
Skills
- Digital marketing
- Brand management
- Campaign analysis
- Customer relationship management
- Stakeholder engagement
- Community outreach
- Strategic planning
- Large scale event coordination
- Software Proficiency
- Cross-functional teamwork
- Problem solving
- Effective communication
- Visual communication
Timeline
Communications & Fundraising
Utah Independent Living Center
07.2025 - Current
Marketing Director
Atlanta Braves, MiLB- Gwinnett
09.2024 - 05.2025
Marketing and Communications Consultant
Contract- Multiple Clients
01.2016 - 08.2024
Bachelor of Arts - Mass Communication And Media Studies
Arizona State University