Keren Segal
Cranford,NJ
Summary
Experienced Planning and Analytics Professional with over two decades in the retail and wholesale sectors. Proven ability to meet and exceed financial targets, foster sales growth, and enhance profitability through effective inventory management and strategic planning. Skilled in leading cross-functional teams and developing talent. Expert in leveraging tools like JDA, Oracle, and Microstrategy to optimize merchandise and store planning.
Overview
22
22
years of professional experience
Work History
Director of Planning & Analytics
Best Brands Consumer Product Inc
Edison, New Jersey
08.2022 - Current
- Optimize inventory flow to match sales trends and warehouse capacity, enhancing decision-making with real-time data.
- Develop and maintain acceptable supply, sell-through and aged inventory levels by producing, analyzing, and actioning on routine inventory reporting.
- Lead customer recap analysis to identify growth opportunities, reducing sales exposure risks.
- Provide weekly reporting for inventory and sales activities that inform decision-making across all aspects of the business.
- Perform ad hoc analysis, as needed, for company-wide departments.
Planner, Everyday/Seasonal Textiles & Clothing
CHRISTMAS TREE SHOPS
Union, NJ
02.2012 - 07.2022
- Responsible for creating and maintaining merchandise plans across B&M and Ecom channels, with annual sales totaling $118M; 5-year period sales growth of +22% (+$21M), with an improved GM rate of 256 bps
- Conduct in-season business analysis through ad hoc category to sku-level reporting, adjusting forecasts, as needed, to manage inventory levels and drive business opportunity
- Successfully lead team by establishing new process, tools and guidelines to achieve and surpass financial and professional goals
- Manage, mentor and cultivate Assistant Planners
- Identify, develop and monitor key item / never-out strategies to ensure proper in-stock levels that maximize sales opportunities, while maintaining fastest turns and liquidity
- Collaborate with Merchandising and Design by providing analysis on current sales trends to help influence and curate assortments with the right balance of proven best sellers and newness
- Partner with Buying and Marketing to review future ad sales opportunities, offerings, and promotions to drive traffic and basket
- Collaborate with key cross-functional stakeholders to streamline Multi-departmental processes, as well as develop/pilot/train new reporting and tools to help support and drive company initiatives
District Planner, RTW2 NJ Central District
MACY'S, INC.
East Brunswick, NJ
05.2009 - 02.2012
- Built bottom-up pre-seasonal store sales plan on a departmental/vendor level for multiple classifications including Intimate Apparel, Children's, Dresses and Suits, Swim, Coats, and Juniors, which produced $50M+ in annual sales
- Conducted in-depth weekly review of business by door to identify sales and profit improvement opportunities, and developed actions plans to address them
- Identified in-season and preseason sales and profitability opportunities of 10%-40% through analysis of sales trend, space productivity, and weekly/monthly on-site field visits, which were later communicated to Central organization to influence topline merchandise planning strategies
Manager Planning & Allocation, Designer, Access, RTW, Sportswear
INTERMIX
New York, NY
05.2007 - 05.2009
- Developed pre-season topside and store merchandise sales, inventory and gross margin plans to drive overall company profitability and turn objectives, while managing OTB and assortment plans with Buying Team
- Oversaw Allocation department and Merchandise Planners to achieve sales/inventory turn/profitability goals, timely allocation of product to stores, as well as store-to-store product consolidations to minimize under-productive and aged product in stores
- Implemented new business process structure for the Buying, Planning and Allocation by streamlining company-wide reporting, piloting and creating training for new and existing systems, establishing best practices for effective communication between Store and Buying/Planning teams to gather information on product needs, special events, etc
Merchandise Planner- ATL Petite Relaxed & Refined Sep and Dresses
ANN TAYLOR, INC
New York, NY
10.2006 - 05.2007
- Responsible for creating and maintaining departmental financial plans to develop strategies for maximizing sales and profitability for $100M+ annual business
- Collaborated with Merchandising and Store Planning to develop pre-season assortment, in-season business review, and to determine markdowns/liquidation strategies on under-productive inventory
Store Planner- ATS Petite Separates
ANN TAYLOR, INC
New York, NY
05.2005 - 05.2006
- Planned sales and inventory by cluster/store level basis for 300 stores on a monthly, quarterly and seasonal basis to achieve financial sales, turn and gross margin goals on a dept/class level through collaboration with merchandise team
Store Planner, Factory Store Concepts
POLO RALPH LAUREN, INC.
Lyndhurst, NJ
12.2002 - 05.2005
- Location and Inventory Planning on Topline and Group Division level for 125 stores through close collaboration with Merchandising, Visual, Stores, and Distribution team to inform store plans
- Placed on various committees to enhance business process, including piloting and implementation of Logility Basic Reorder System, piloting a new Buying/Distribution Assortment planning tool, as well as piloting a new Arthur Location Planning/Seasonal Planning System
Education
Bachelor of Arts - Psychology
UNIVERSITY OF BUFFALO
Buffalo, NYSkills
- Data Modeling and Analysis
- Inventory Optimization
- Assortment Planning
- Process Improvement
- Team Leadership
- Strategic Planning
- Microsoft Office (Excel, Word, PowerPoint, Access) and Google Workspace
- BI systems- Microstrategy, Cognos, Hyperion, Cold Lion
- Planning Software- JDA/Arthur, Oracle, MMS/STS, Logility, Compass
- Design Review Floor Planning
- Canva
Timeline
Director of Planning & Analytics
Best Brands Consumer Product Inc
08.2022 - Current
Planner, Everyday/Seasonal Textiles & Clothing
CHRISTMAS TREE SHOPS
02.2012 - 07.2022
District Planner, RTW2 NJ Central District
MACY'S, INC.
05.2009 - 02.2012
Manager Planning & Allocation, Designer, Access, RTW, Sportswear
INTERMIX
05.2007 - 05.2009
Merchandise Planner- ATL Petite Relaxed & Refined Sep and Dresses
ANN TAYLOR, INC
10.2006 - 05.2007
Store Planner- ATS Petite Separates
ANN TAYLOR, INC
05.2005 - 05.2006
Store Planner, Factory Store Concepts
POLO RALPH LAUREN, INC.
12.2002 - 05.2005
Bachelor of Arts - Psychology
UNIVERSITY OF BUFFALO