Kereth Jackson
Hoboken,NJ
Summary
Energetic and results-driven professional with a proven track record of driving success in the fast-paced world of digital advertising and a knack for fostering strong client relationships. Passionate about driving results and exceeding expectations, eager to bring skills and enthusiasm to a dynamic team where I can continue to make a meaningful impact.
Overview
3
3
years of professional experience
Work History
Client Success Manager
DeepIntent
01.2022 - 01.2024
- Collaborated with Campaign Management team, offering data-driven insights and strategic recommendations aligning with client Key Performance Indicators (KPIs)
- Proactively addressed technical campaign issues, fostering efficient communication with internal teams
- Evaluated data within DeepIntent's CRM system, dashboards, and proprietary DSP for seamless execution of client campaigns
- Acted as voice of the customer by conveying constructive feedback to internal teams, including Campaign Management, Product, Marketing, Finance, and senior leadership
- Ensured data consistency and accuracy across DeepIntent systems of record
- Maintained close communication with Analytics to manage custom reporting requests and deliverables.
Programmatic Coordinator
Xaxis
01.2021 - 01.2022
- Orchestrated seamless communication, campaign strategy, setup, and kick-off processes
- Conducted comprehensive post-campaign analysis, presenting results to agency teams and clients
- Demonstrated critical thinking in addressing advertisers' business challenges, devising customized solutions
- Supported Programmatic Trading Team in executing campaigns collaboratively with Client Development and Ad Operations teams
- Oversaw day-to-day optimizations, ensuring optimal delivery, performance, and reporting anomalies to Programmatic Trading Manager
- Developed basic yield optimization strategies by monitoring campaign performance, identifying opportunities for improvement, and pitching for incremental revenue.
Education
Bachelor of Arts - Public Relations, Advertising, And Applied Communication
Temple University
Philadelphia, PA2020
Skills
- Post- Campaign Analysis
- Cross-Functional Collaboration
- Analytical Thinking
- Account Management
- Google Analytics
- DV360
- Jira
- Client Relationship Management
- Project Management
- Looker
- Mediaocean
- Salesforce
- Strategic Account Planning
- Negotiation and Conflict Resolution
- Troubleshooting
- Financial Management
Timeline
Client Success Manager
DeepIntent
01.2022 - 01.2024
Programmatic Coordinator
Xaxis
01.2021 - 01.2022
Bachelor of Arts - Public Relations, Advertising, And Applied Communication
Temple University