Kerri Landry
Lunenburg,Massachusetts
Summary
Professional and highly motivated Event Sales Manager with 20+ years of dedicated experience.
Skilled in detailed communication, precise organization, personable relationships with clients, vendors and venue staff, always meeting and exceeding client expectations with great pride.
Excited to bring new talent, creativity, knowledge and increased revenue to your venue.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Sales and Event Manager
Wildwood Farm Weddings & Events
01.2022 - Current
- Working with the owners vision and passion, created a customized wedding package and pricing for WWF.
- Designed and created a personalized event contract with precise detail for an agreement between WWF and wedding or event client.
- Streamlined a large public open house to promote the new venue now offering space for weddings and events.
- Recruited all vendors and personnel to help promote WWF
- Implemented innovative event themes and designs to create memorable experiences for attendees.
- Managed administrative logistics of events planning, event booking, and event promotions.
- Increased client satisfaction by consistently delivering well-executed events within budget constraints.
- Collaborated closely with clients throughout the planning process to ensure their vision was accurately reflected in the final event layout.
- Conducted post-event evaluations to identify areas for improvement and implement necessary changes in future planning efforts.
- Developed marketing materials and promotional campaigns to maximize event attendance and visibility.
- Coordinated florists, photographers, and musicians for events.
- Coordinated with vendors to secure high-quality services, ensuring memorable event experiences.
Sales and Event Manager
Apple Hill Farm
11.2011 - 05.2015
- November 2011-May 2015/ January 2020-September 2021
- Streamlined event planning processes by implementing efficient project management strategies.
- Researched and identified new vendors and suppliers to obtain competitive pricing.
- Utilized social media to promote events and increase attendance.
- Analyzed event costs to identify areas of improvement and cost savings.
- Trained and supervised event staff to complete tasks on time.
- Developed training programs for event staff, elevating level of professionalism and service delivery at events.
- Managed event logistics from conception to completion, ensuring every detail contributed to event's success.
- Demonstrated strong organizational and time management skills while managing multiple projects.
- Organized and detail-oriented with a strong work ethic.
- Worked well in a team setting, providing support and guidance.
- Excellent communication skills, both verbal and written.
- Proven ability to learn quickly and adapt to new situations.
Office Manager
Forever Green Landscaping
05.2015 - 06.2020
- Handled sensitive information with discretion, maintaining confidentiality of company documents and personnel records.
- Bi-Weekly Payroll
- Accounts Receivable
- Maintained accurate financial records by reconciling accounts payable/receivable transactions regularly to ensure balanced budgets.
- Oversaw office inventory activities by ordering and requisitions and stocking and shipment receiving.
- Enhanced team productivity by delegating tasks effectively and overseeing daily workflow.
Social Sales Manager
Devens Common Center
03.2007 - 08.2011
- Develop, coordinate and implement sales strategies to identify, solicit and promote the Devens Common Center & Marriott Springhill Suites as the ideal location for Weddings and All Social Events
- Increase ADR and Group Room Blocks
- Exceed individual and team goals each quarter
- Participate in MOD Shifts
- Quarterly goal of $120k/ Averaged $160-$175k per quarter
- 12-15 Site Tours required/reached per week
- Promoted and Planned Private Wedding Expo for DCC once per year
- Showcased 3 Public Bridal Expos per year
- Event Manager June 2007-September 2007
- Assistant Event Manager April 2007-June 2007
- Event Staff March 2007-April 2007
Education
Bachelor of Science - Hotel, Resort And Restaurant/Event Management
Newbury College
Brookline, MA05-2006
High School Diploma -
Nashoba Valley Technical High School
Westford, MA06-2002
Skills
- Team leadership and supervision
- On-site execution
- Schedule management
- Sales and promotion
- Vendor relations
- Marketing
Certification
American Hotel and Lodging Association Certifications
(AHLA)
- Sales and Marketing
- Convention Management
- Resort Management
- Hotel Operations TQM Management
- Food and Beverage Management
- Housekeeping Management
Awards
- Marriott International Sales, Revenue and Event Management Training "Big Catch" Certification
- JW Marriott Award of Excellence 2009
Timeline
Sales and Event Manager
Wildwood Farm Weddings & Events
01.2022 - Current
Office Manager
Forever Green Landscaping
05.2015 - 06.2020
Sales and Event Manager
Apple Hill Farm
11.2011 - 05.2015
Social Sales Manager
Devens Common Center
03.2007 - 08.2011
American Hotel and Lodging Association Certifications
(AHLA)
- Sales and Marketing
- Convention Management
- Resort Management
- Hotel Operations TQM Management
- Food and Beverage Management
- Housekeeping Management
Bachelor of Science - Hotel, Resort And Restaurant/Event Management
Newbury College
High School Diploma -
Nashoba Valley Technical High School
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