Kerrin VanWashenova
South Lyon
Summary
Accomplished Marketing Director, adept in strategic planning and relationship building. Proven record of growing brand awareness while maintaining the highest client satisfaction through innovative marketing strategies and effective financial management. Excelled in leading cross-functional teams, developing strategic marketing plans based on insights, and fostering key client and vendor relationships.
Overview
12
12
years of professional experience
Work History
Director, Client Leadership
Mars United Commerce
12.2019 - 01.2025
- Fostered strong, trusted connections with key client leads.
- Led the agency's involvement in major, strategic interagency initiatives for top CPG brands.
- Oversaw and maintained several multi-million dollar budgets with a focus on precision and accuracy simultaneously.
- Presented comprehensive marketing plan summaries and performance results to client teams on a regular basis.
- Collaborated with internal teams to develop strategic and creative plans aligned with client briefs.
- Attended industry conferences as an agency representative to build networks and deepen understanding of industry trends.
- Communicated client needs to the agency team, defining objectives and deadlines to ensure quality deliverables.
- Planned national consumer promotion programs to support major CPG brands, resulting in increased brand awareness and conversion.
Manager, Client Leadership
Mars United Commerce
04.2013 - 12.2019
- Led multiple retail campaigns for major CPG brands, ensuring independent timelines were met.
- Directed yearly marketing initiatives for various CPG brands, optimizing strategies for multiple retail environments within limited financial resources.
- Partnered with insights and creative teams to design tailored marketing campaigns based on client briefs.
- Maintained the budgeting system for a major CPG company, ensuring accurate activity tracking and budget adherence across retail partners.
- Managed and motivated employees to be productive and engaged in work.
- Built and maintained strong client relationships, driving increased satisfaction.
- Oversaw project management processes, maintaining high standards of quality and client engagement.
Sr. Account Executive
Mars United Commerce
08.2012 - 04.2013
- Monitored client budgets and managed tactical-level spend approvals across multiple accounts.
- Managed multiple project timelines to ensure timely completion of deliverables.
- Collaborated with agency leads to prepare impactful client presentations.
Education
Bachelor of Arts - Marketing
Western Michigan University
Kalamazoo, MI04-2002
Skills
- Relationship building
- Strategic planning
- Verbal and written communication
- Decision-making
- Project Management
- Financial management
- Legal and regulatory compliance
- Team collaboration
Timeline
Director, Client Leadership
Mars United Commerce
12.2019 - 01.2025
Manager, Client Leadership
Mars United Commerce
04.2013 - 12.2019
Sr. Account Executive
Mars United Commerce
08.2012 - 04.2013
Bachelor of Arts - Marketing
Western Michigan University
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