Work Preference
Summary
Overview
Work History
Education
Skills
Accomplishments
Affiliations
Timeline
Generic
Kerry Semle
Open To Work

Kerry Semle

Healthcare Marketing and Product Expert
Brooklyn,NY

Work Preference

Desired Job Title

Product Marketing Manager Senior IManager, Product Senior IManager, Product IIIProduct Manager IIIProduct Manager

Work Type

Full TimePart TimeContract WorkGig WorkConsulting

Location Preference

HybridOn-Site
Location: Brooklyn, NY, US
Open to relocation: No

Salary Range

2/yr - 225000/yr

Important To Me

401k matchCompany CultureFlexible work hoursWork from home option

Summary

Senior marketing leader with 15 years of experience in medical device and diagnostics industries. Proven expertise in global product management, product marketing, and project management. Skilled in strategic planning and implementation, with a strong ability to communicate complex technical information to diverse audiences. Track record of prioritizing effectively and achieving objectives within time and budget constraints.

Overview

17
17
years of professional experience

Work History

Product Marketing Manager Senior I

IDEXX
Westbrook, ME
04.2024 - 03.2026
  • Formulated and deployed process for go-to-market workflow, collaborating with cross-functional teams to align with organizational and executive stakeholders.
  • Developed sales enablement collateral for global sales and distributor training.
  • Developed innovative and targeted collateral to support overall product branding objectives.
  • Arranged compelling product messaging and positioning to enhance sales and drive product engagement.

Manager, Product Senior I

IDEXX
Westbrook, ME
02.2023 - 04.2024
  • Coordinated with planning, R&D, product support, regulatory, and quality to address supply chain disruptions, and avoid backorders.
  • Assigned tasks to associates to fit skill levels and maximize team performance.
  • Directed recruitment, hiring, and training of new staff members.
  • Facilitated team meetings and workshops to foster collaboration and share best practices.
  • Coordinated cross-departmental projects to ensure timely and successful completion.

Manager, Product III

IDEXX
Westbrook, ME
01.2022 - 02.2023
  • Established a Product Management Team to prioritize, resource, and address product and business challenges.
  • Mentored new product managers and established ways of working to ensure redundancy, accountability, responsibility, and ownership.

Product Manager III

IDEXX
Westbrook, ME
08.2020 - 01.2022
  • Planned and oversaw the global launch of a veterinary hematology point-of-care analyzer into 80 countries and over 25,000 practices.
  • Developed and implemented a market-appropriate pricing strategy to meet business and customer needs.
  • Coordinated with planning, R&D, product support, regulatory, and quality to address supply chain disruptions, and avoid backorders.
  • Liaised with regional marketing and regional customer support to address differentiated customer needs.

Product Manager

Orthofix
Lewisville, TX
10.2017 - 08.2020
  • Planned and oversaw product launches including introduction of market-leading expandable interbody device
  • Engaged KOLs and managed relationships with key stakeholders
  • Represented Marketing department on NPD teams
  • Provided thoracolumbar and overall spine fixation portfolio expertise to customers, sales, and cross-functional teams
  • Developed sales training modules
  • Assisted sales management with onboarding and education of key distributors
  • A Provider of Medical Devices for Spine and Orthopedic Medicine

Product Manager

Thermi
Irving, TX
01.2016 - 02.2017
  • Wrote, coordinated, implemented, and managed Marketing Collateral Review process to ensure compliance with Quality System and Regulatory Requirements
  • Planned and oversaw product launches including introduction of bi-directional bioresorbable suture for mid- face in the US and premier premium intimate skincare portfolio
  • Managed and maintained purchase agreements, order forms, and online store
  • Engaged KOLs and managed relationships with key stakeholders
  • Represented Marketing department on NPD team and Change Control Board
  • Provided radiofrequency expertise to customers, sales, and cross-functional teams
  • Planned and executed customer education events, user meeting, and National Sales Meeting
  • Collaborated with Finance & Accounting to establish Global Marketing Budget
  • Hosted and Moderated educational webinars for customers
  • Developed sales training modules
  • Coordinated e-blast calendar with Inside Sales team to maximize messaging efficacy
  • Established long-term data visualization plan
  • Created sales talk-tracks and brand positioning materials to assist field in capital, consumable, and service contract sales
  • Assisted in creation of incentive programs to drive account consumables penetration
  • Interfaced with public relations to drive brand recognition with general public
  • Educated clinical specialist team on best practice for radiofrequency devices
  • Planned and executed multi-specialty key opinion leader consensus meeting; coordinated summary and publication of Consensus Paper with contractors
  • A Distributor of Medical Devices for Aesthetic Medicine

Product Manager

Bard Access Systems
Salt Lake City, UT
09.2014 - 12.2015
  • Managed and maintained Ultrasound product portfolio globally
  • Developed user needs and identified potential partners for development and implementation of capital equipment quoting application for domestic sales force and customer service
  • Created long-term strategic development plan for franchise
  • Gathered Voice of Customer and developed User Needs for consumables business and next generation capital
  • Identified and began engagement process for partnership with Key Opinion Leaders
  • Facilitated alliances between franchise groups for improving product synergies
  • Managed development of sustainable service & repair strategy
  • A Provider of Medical Devices for Vascular Access Procedures

Product Manager

Smith&Nephew Advanced Surgical Devices
Andover, MA
01.2013 - 09.2014
  • Managed and maintained Radiofrequency and Fluid Management product lines globally
  • Coordinated and managed cross functional team for global launch of OEM Access product
  • Interfaced with other marketing personnel in Arthroscopy & Technology Business Unit to ensure alignment of portfolio with Imaging, Mechanical Resection, and Service offerings
  • Conducted clinical evaluations of new products within portfolio
  • Assisted with demonstrations and trials of all products in Arthroscopy & Technology business unit in Key Accounts
  • Created strategy for long-term health of Radiofrequency portfolio on a global scale
  • Created User Needs, Business Case, and Marketing Plan for new product development projects
  • Oversaw Intellectual Property searches for Freedom to Operate directives from external firms
  • Maintained relationships with Key Opinion Leaders
  • A Provider of Medical Devices for Arthroscopic Surgery

Development Engineer

Smith&Nephew Advanced Surgical Devices
Andover, MA
09.2011 - 01.2013
  • Designed and implemented procedure for inclusion of Usability Engineering in design history files of capital equipment for compliance to international regulatory standards
  • Design of experiment for benchmarking cellular and tissue response to surgical intervention
  • Innovated in collaboration with cross functional team to identify intellectual property opportunities and increase ease of surgical procedures
  • Prepared voice of customer survey with franchise team and external market intelligence company to identify the unmet needs of Arthroscopists
  • Designed and implemented process for identification of external development partners
  • A Provider of Medical Devices for Arthroscopic Surgery

R&D Intern

Smith & Nephew Endoscopy
Mansfield, MA
06.2010 - 08.2010
  • Conducted mechanical testing on fixation of suture anchors, bone plugs, and sutures.
  • Developed and advised advanced biomaterials team on improved product geometry through testing.
  • Prepared cadavers for rigorous mechanical and degradation testing protocols.
  • Designed and implemented innovative degradation tests and corresponding test fixtures.

Intern

MetrumRG
Tariffville, CT
05.2009 - 08.2009
  • Designed and implemented bisphosphonate addition to Pharmacokinetic/Pharmacodynamic model of Calcium Homeostasis
  • Researched articles for checking results of model
  • Understand biological calcium homeostasis mechanisms
  • Achieved a basic knowledge of Berkeley-Madonna programming language
  • A Biomedical Modeling and Simulation Services Provider

Education

Bachelor of Science - Biomedical Engineering, Materials Science & Engineering

University of Connecticut
Storrs, CT
08.2011

Skills

  • Microsoft Office Suite
  • Project management
  • SolidWorks and LabVIEW
  • Lean Six Sigma Green Belt
  • Research and development
  • Pricing strategy
  • Product lifecycle management
  • Brand awareness and visibility
  • Product differentiation
  • Integrated marketing techniques
  • Product positioning
  • Product launches
  • Brand development
  • Go-to-market strategy
  • Competitive analysis
  • Customer segmentation

Accomplishments

  • Golden Paw Recipient, IDEXX, 2023

Affiliations

  • Women's Health Advocates

Timeline

Product Marketing Manager Senior I

IDEXX
04.2024 - 03.2026

Manager, Product Senior I

IDEXX
02.2023 - 04.2024

Manager, Product III

IDEXX
01.2022 - 02.2023

Product Manager III

IDEXX
08.2020 - 01.2022

Product Manager

Orthofix
10.2017 - 08.2020

Product Manager

Thermi
01.2016 - 02.2017

Product Manager

Bard Access Systems
09.2014 - 12.2015

Product Manager

Smith&Nephew Advanced Surgical Devices
01.2013 - 09.2014

Development Engineer

Smith&Nephew Advanced Surgical Devices
09.2011 - 01.2013

R&D Intern

Smith & Nephew Endoscopy
06.2010 - 08.2010

Intern

MetrumRG
05.2009 - 08.2009

Bachelor of Science - Biomedical Engineering, Materials Science & Engineering

University of Connecticut

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Kerry SemleHealthcare Marketing and Product Expert