Ketuta Bitsadze
Philadelphia,PA
Summary
Partnerships and growth professional with 5+ years of experience driving B2B acquisition and digital growth across iGaming, SaaS, and media sectors.
Skilled in identifying and onboarding high-potential partners, building long-term relationships, and executing outreach strategies across email, social, and digital channels. Experienced in scaling affiliate and influencer programs, managing remote teams, and optimizing acquisition funnels through data and performance insights. Strong communicator with a creative mindset and a passion for building authentic connections that drive engagement and measurable results.
Overview
8
8
years of professional experience
Work History
Affiliate and Influencer Partnerships Manager
Organixx
10.2025 - Current
- Own and grow affiliate and influencer partnerships, driving revenue through CPA, revenue share, and paid media campaigns.
- Recruiting, onboarding, and managing high-performing affiliates, publishers, agencies, and creators.
- Optimizing campaigns, offers, and creatives using performance data to maximize ROAS and revenue.
- Building strong cross-functional partnerships with marketing, creative, tech, and finance teams to execute and scale campaigns.
- Testing and scaling new traffic sources and partnership opportunities to drive sustainable growth.
- Managing affiliate operations, including tracking, reporting, compliance, and partner onboarding.
Head of Strategic Growth
CR8-CONNECT
02.2024 - 06.2025
- Developed and led multi-channel user acquisition strategy targeting Tier 1 markets through SEO, PPC, influencer, and social traffic
- Onboarded and managed affiliates and media partners, increasing monthly acquisition
- Built custom commission structures, negotiated top listings, and secured exclusive media placements.
- Helped defining the pricing structure, offer tiers, sales decks, and outreach plans
Head of Affiliates
Global Group
05.2023 - 02.2024
- Oversaw partner portfolio with monthly acquisition budgets of $100K+, focusing on revenue growth and retention
- Led campaign optimization efforts across display and native channels, increasing customer LTV by 20%.
- Collaborated cross-functionally with product, tech, and design teams to improve conversion funnels
- Represented the company at industry expos (iGB, SBC, SiGMA, NEXT etc) to develop high-value partner relationships
- Trained and managed a global affiliate team while streamlining workflows across multiple departments.
Affiliate Team Lead
DMJ
04.2022 - 05.2023
- Directed cross-channel affiliate campaigns across US and EU, leading to a 25% increase in partner revenue
- Mentored a team of affiliate managers and supported hiring/training for new B2B acquisition roles.
- Created partner incentive programs that boosted recurring revenue and strengthened retention
Affiliate Marketing Manager
Affiverse
01.2021 - 03.2022
- Managed affiliate strategy for agency clients, focusing on lead-gen and revenue optimization
- Worked closely with B2B SaaS clients to analyze campaign performance and execute growth plans
- Represented agency at global industry events, building relationships with publishers and tech vendors
- Marketed and closed sales for AMPP training courses.
Affiliate Manager
Sky Group LLC
02.2020 - 12.2020
- Negotiated new affiliate deals and managed campaign performance via PartnerMatrix
- Created outreach strategies to grow US and DACH markets.
Customer Support Specialist
Sky Group LLC
11.2018 - 01.2020
- Responding to customer queries in a timely and accurate way, via email or chat
- Identifying customer needs in order to assist them in a proper way
- Sharing customer requests and effective workarounds with team members
- Gathering customer feedback and share with our Product, Sales and Marketing teams
- Assisting in training junior Customer Support Representatives
Education
BS - Geographic Information System (GIS)
Georgian Technical University
Tbilisi, Georgia06-2017
Timeline
Affiliate and Influencer Partnerships Manager
Organixx
10.2025 - Current
Head of Strategic Growth
CR8-CONNECT
02.2024 - 06.2025
Head of Affiliates
Global Group
05.2023 - 02.2024
Affiliate Team Lead
DMJ
04.2022 - 05.2023
Affiliate Marketing Manager
Affiverse
01.2021 - 03.2022
Affiliate Manager
Sky Group LLC
02.2020 - 12.2020
Customer Support Specialist
Sky Group LLC
11.2018 - 01.2020
BS - Geographic Information System (GIS)
Georgian Technical University