Kevan Hale Ferguson
Mesquite
Summary
Dynamic marketing professional with a proven track record at AMX, recognized for boosting brand media coverage by over 200%. Skilled in project management and strategic planning, I excel at delivering innovative solutions and fostering client relationships, driving impactful results in fast-paced environments. Passionate about creating compelling content and enhancing brand visibility.
Overview
25
25
years of professional experience
Work History
Freelance Writer / Homeschool Teacher
Freelancer
Texas
06.2015 - Current
- Provided full-time care for father during in-home hospice, ensuring comfort and support.
- Transitioned children with learning differences to customized homeschooling for enhanced educational support.
- Engaged in professional development through freelance copywriting and marketing services for diverse clients.
- Maintained industry connections while offering tailored marketing solutions to various businesses.
Brand Manager
Creative Circle
Las Colinas
01.2015 - 04.2015
- Developed and launched 2015 marketing plan for La Quinta's Franchise Sales Business Unit.
- Delivered comprehensive marketing strategy, including goals, objectives, messaging, ad campaign, media plan, and technology solutions within four months.
- Led cross-functional team of stakeholders and external agencies to ensure alignment on project deliverables.
Advertising Account Executive
Cumulus Media – Sports Radio 1310 The Ticket
Dallas
06.2013 - 08.2014
- Secured contracts with Rosa’s Café, Busy Body Fitness, Baja Auto Insurance, and Fairmont Hotel.
- Executed comprehensive radio and online advertising schedules to maximize outreach.
Marketing Communications Manager
AMX (Now Samsung)
Richardson
02.2010 - 10.2012
- Developed and managed traditional and online marketing programs for automation technology solutions company.
- Contributed to executive marketing strategy team, shaping key initiatives and overall direction.
- Achieved recognition from Vice President of Global Marketing for increasing brand and product media coverage by over 200% in first year.
Advertising & Public Relations Manager
Viewcast
Plano
12.2007 - 01.2010
- Executed advertising, public relations, promotions, digital marketing, and database programs for A/V, automation, and encoding technology products.
- Received formal recognition from VP of Marketing as an outstanding advertising and public relations manager.
Senior Account Executive
IMC2
Dallas
08.2005 - 11.2007
- Served as key client-facing manager for Procter & Gamble account at digital advertising agency.
- Led multi-disciplinary ad agencies and programmers for Crest monthly e-newsletter targeting 3 million subscribers.
Account Supervisor
Publicis Dialog
New York
07.2000 - 07.2005
- Served as primary contact for clients: ABC/ESPN Radio Networks, Allied Domecq, Dr. Pepper.
- Managed up to 20 staff members remotely over five years as sole Dallas account manager.
- Recognized by CEO of Publicis for exemplary leadership and team management.
Education
B.S. - JOURNALISM
UNIVERSITY OF NORTH TEXAS
DENTON, TXDENTON, TX
Skills
- Copywriting and editing
- SEO optimization and strategies
- Brand development and management
- Campaign planning
- Market research and analysis
- Audience targeting and engagement
- Collaboration skills
- Critical thinking
- Web copy and content creation
- Broadcast media expertise
- Proofreading and editing proficiency
- Promotional planning
- Social media management
- Press release writing
- Website copy development
- Multimedia writing skills
- Client relations management
- Strategic planning and execution
- Schedule management skills
- Cost analysis expertise
- Microsoft Office proficiency
Timeline
Freelance Writer / Homeschool Teacher
Freelancer
06.2015 - Current
Brand Manager
Creative Circle
01.2015 - 04.2015
Advertising Account Executive
Cumulus Media – Sports Radio 1310 The Ticket
06.2013 - 08.2014
Marketing Communications Manager
AMX (Now Samsung)
02.2010 - 10.2012
Advertising & Public Relations Manager
Viewcast
12.2007 - 01.2010
Senior Account Executive
IMC2
08.2005 - 11.2007
Account Supervisor
Publicis Dialog
07.2000 - 07.2005
B.S. - JOURNALISM
UNIVERSITY OF NORTH TEXAS