Kevin Armshaw
Pickerington,OH
Summary
Transformational leader and mission-driven professional dedicated to driving nonprofit impact through philanthropy. Skilled at blending best practices with innovative approaches and operationalizing plans in real-world situations.
Results-oriented individual with a proven track record of building strong relationships and collaborating with leadership and volunteers to cultivate principal and major gift prospects. Passionate about continuous learning and innovation.
Results-driven professional with a strong analytical mindset and innovative problem-solving skills to deliver impactful solutions in fast-paced settings
Overview
24
24
years of professional experience
Work History
National Advancement Director
Damascus, home of Catholic Youth Summer Camp
Centerburg, OH
02.2024 - Current
- Create and implement strategy to secure $6 million annually in philanthropic dollars to assure the sustainability of ministry operations.
- Manage the implementation of a comprehensive stewardship program to enhance mission partner relationships and deepen trust.
- Manage a personal portfolio of lead donors and coordinate portfolios for the executive donors to maximize impact and ensure that mission partners are well stewarded.
- Develop policies and procedures, as well as manage the activity required to transition CRM systems and integrate AI processes, to enhance fundraising.
- Analyzes market trends to identify opportunities for growth within existing markets or new ones.
- Ensures compliance with all relevant regulations, policies, and procedures.
Senior Consultant/Managing Director
TAG-Strategies
Omaha, NE
06.2012 - Current
- Principal and Senior Consultant providing relational fundraising and organizational strategy consulting services to mission-driven, non-profit organizations, including strategic planning, data analytics, benchmarking, and comprehensive philanthropic campaign management.
- Provides strategy and oversight to elevate stewardship and close gifts.
- Board recruitment and management services.
- Feasibility and planning studies to take mission-driven organizations to the next level.
- Facilitates strategic planning and development planning efforts with a specialty in preparing higher education institutes for accreditation.
- Researches, designs, and manages special project fundraising for clients seeking to increase staffing or launch new programs.
- Conducts small group workshops and retreats introducing fundraising 'best practices' to nonprofit leaders.
Interim Director of Development
Center for BrainHealth/Brain Performance Institute
University of Texas at Dallas
01.2021 - 09.2021
- Campaign strategist and lead fundraising consultant for the Center for BrainHealth and Brain Performance Institute, part of the University of Texas at Dallas.
- Revised systems and developed protocols and practices for a $100 M campaign launching in the fall of 2021
- Provided direction for all advancement services, assuring effective stewardship.
- Secured the universities first $1 million gift during the COVID-19 shut down leveraging virtual communications.
- Provided guidance for hiring and training of essential roles to meet the demands of the upcoming campaign.
- Collaborate with UT system experts in assuring effective planned giving activity is sustained.
- Implemented regular Moves Management training and best practices for utilizing the Salesforce CRM.
Advancement Director
Institute for Priestly Formation
Creighton University, Omaha
07.2014 - 03.2020
- Restructured advancement services and fundraising practices by conducting a comprehensive development audit, standardizing performance metrics and introducing digital marketing resulting in a 41% increase in annual giving to $1.4 M per year
- Implemented digital presence increasing recurring gifts by nearly 90% each of 5 successive years
- Designed and launched a national donor recruitment effort that increased the number of donors by 79%
- Launched a dashboard centered CRM system, portfolio management system and moves management policies and procedures resulting in a donor retention increase of 8% from 46% to 52%
- Managed small portfolio of major gift prospects securing ~$600k annually in 5 and 6 figure gifts
- Secured $185k to $250k in program grants each of last 5 years
- Collaborate with board, advisory councils, executive director and major contributors to revamp collateral marketing pieces including mission, goals, programs, and proposals to increase funding resources
- Supported day-to-day operations including recruitment of full-time, part-time and freelance employees, drafting and monitoring budgets, activity tracking, analytics and developing productivity metrics.
Dean of Communications and Advancement
Pope John Paul II High School
Hendersonville, TN
07.2012 - 06.2014
- Oversaw a comprehensive brand identity campaign integrating advancement into broader brand and admissions communications
- Established a comprehensive alumni program including a bi-annual magazine
- Restructured annual giving program increasing renewable gifts in the first years by 29% to $420k
- Implemented a $5M debt retirement campaign
- Elevated school endowment by securing gifts totaling $749k
- Managed restructuring of donor database adding 8,000 contacts previously not cultivated
- Served as part of the school leadership team with responsibility for all external communications.
Executive Director
CCS Fundraising
Chicago, IL
01.2008 - 05.2012
- Partnered with non-profit organizations to affect transformational change and increase sustainability by providing counsel, training and management
- Revitalized $25 M capital campaign for Franciscan University securing 5 $1M+ gifts in the first 90 days
- Onboarded the new vice president for advancement
- Consulted the new vice-president on staffing and hiring
- Served as International Fundraising Coordinator for Imagine No Malaria-a $75 M campaign to eliminate deaths from malaria in Africa
- Solicited and secured institution, foundation, and individual leadership gifts at the $250k+ level
- Trained and managed 12 direct reports and 5,000+ volunteers across the U.S
- And five African nations
- Built collaborative relationships with leaders from The Global Fund, United Nations Foundation, Nets for Life, and numerous faith-based NGOs and corporate partners
- Coordinated a series of launch events both internationally and domestically engaging over 80,000 individuals
- Established a comprehensive advancement program for Dominican House of Studies including initial audit, needs assessment, program infrastructure and strategic planning
- Led 5-year strategic vision initiative for The Institute for Priestly Formation to guide organizational growth.
Business Development Manager
Rick Case Auto Group
Cleveland, OH
08.2005 - 01.2008
- Trained and supervised staff in a new lead management system using workshops, mentoring, and closing assistance, increasing online sales by 9%.
- Managed online marketing, including negotiating contracts with new and existing providers, monitoring and editing websites, and designing and disseminating online specials and advertising. This resulted in a 50% increase in used sales and an 11% increase in new sales over the previous year.
- Developed and cultivated relationships with source providers, internet managers, and marketing professionals to remain current with technology and best practice advancements.
- Salesperson of the year 2006 and 2007.
- Hyundai Bronze Star Award Winner, 2004, and 2006.
Program Coordinator
Building Community Together: an outreach of the University of Wisconsin--Extension
Madison, WI
08.2000 - 05.2005
- Founded a youth as grant maker initiative with 13 sites across 4 states introducing philanthropy to enhance youth development outcomes
- Managed $250k budget and designed processes to distribute funds across financial platforms
- Provided fiscal coordination reconciling diverse financial channels into a single integrated system
- Launched annual fund campaign and secured gifts enabling 11 of 13 sites to become self-sustaining
- Developed tool kit and led workshops for organizing local chapters
- Served as a consultant to the White House Millennium Foundation Committee on Youth Development
- Contributed to 4-H Publication Best Practices in Youth Development.
Education
MCP - Community Psychology
Pennsylvania State University
Harrisburg, PA05-2001
B.S. English and Writing -
Towson State University
Towson, MD05-1999
Ph.D. Coursework (All but Dissertation) - Human Development and Family Studies
University of Wisconsin
Madison, WISkills
- Relational fundraising
- Organizational strategy consulting
- Strategic planning
- Data analytics
- Bench-marking
- Philanthropic campaign management
- Funding stream analysis
- COVID-19 contingency planning
- Feasibility and planning studies
- Higher education accreditation preparation
- Special project fundraising
- Fundraising best practices
- Campaign strategy
- Advancement services
- Principal gift management
- Hiring and training guidance
- Comprehensive fundraising campaign planning
- Planned giving activity
- Moves management training
- Digital marketing
- Donor recruitment
- CRM system implementation
- Portfolio management
- Donor retention
- Major gift prospect management
- Program grant securing
- Collateral marketing revamp
- Advancement services restructuring
- Performance metrics standardization
- Digital presence implementation
- Alumni program establishment
- Annual giving program restructuring
- Debt retirement campaign implementation
- Endowment elevation
- Donor database restructuring
- External communications management
- Non-profit counsel and management
- Capital campaign revitalization
- International fundraising coordination
- Leadership gift solicitation and securing
- Volunteer management
- Advancement program establishment
- Business development management
- Online marketing
- Lead management system training
- Sales management and assistance
- Youth grant making initiative
- Fiscal coordination
- Annual fund campaign launching
- Workshop facilitation
- Community involvement
- Association of Fundraising Professionals (AFP) membership
- Workshop facilitation at AFP ICON
- Soccer association leadership
- Planned giving professionals workshop facilitation
Community Service
- Ambassador, Omaha Performing Arts, Omaha, NE
- Youth Director, Dig-In Youth Group, Omaha, NE
- Trustee, St. Gerald Catholic Church, Omaha, NE
- Member, Association of Fundraising Professionals (AFP) - local and national
- Workshop Facilitator, AFP ICON, Washington, DC
- Past President, Cheatham County Soccer Association
- Past Facilitator, Omaha Planned Giving Professionals Workshop
- Past Advisor, White House Millennial Council on Youth Development
Affiliations
- Three Ten Ministries (founding Board Member)
- Knights of Columbus
- Dig-In Youth Ministry (Past-Coordinator)
- Cheatham County Youth Soccer Association (Past-President)
Timeline
National Advancement Director
Damascus, home of Catholic Youth Summer Camp
02.2024 - Current
Interim Director of Development
Center for BrainHealth/Brain Performance Institute
01.2021 - 09.2021
Advancement Director
Institute for Priestly Formation
07.2014 - 03.2020
Dean of Communications and Advancement
Pope John Paul II High School
07.2012 - 06.2014
Senior Consultant/Managing Director
TAG-Strategies
06.2012 - Current
Executive Director
CCS Fundraising
01.2008 - 05.2012
Business Development Manager
Rick Case Auto Group
08.2005 - 01.2008
Program Coordinator
Building Community Together: an outreach of the University of Wisconsin--Extension
08.2000 - 05.2005
MCP - Community Psychology
Pennsylvania State University
B.S. English and Writing -
Towson State University
Ph.D. Coursework (All but Dissertation) - Human Development and Family Studies
University of Wisconsin
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